Earnings Claims of Top Franchises Revealed

Earnings Claims of Top Franchises Revealed

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FDD Talk 2014: Our Latest Views on General Nutrition Center’s Average Gross Retail Sales

by Franchise Chatter on October 8, 2014

in Franchise Earnings, Sports Nutrition Franchise

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In this FDD Talk post based on Item 19 of General Nutrition Center’s 2014 FDD, you will find the answers to the following questions:

  • What was the average gross retail sales for General Nutrition Center (GNC) stores in 2013? How many stores attained or surpassed the average gross retail sales in 2013?
  • How many GNC stores were included in the sample and what were the criteria for their inclusion?
  • How does GNC define the term Gross Sales?
  • How many franchised GNC stores were open and operating as of December 31, 2013? How many of these stores had been in business continuously throughout the fiscal year 2013?
  • Was information presented for franchise stores that were terminated, reacquired, not renewed, or left the system for other reasons during the last fiscal year?
  • Was information presented for GNC stores operated by the franchisor or GNC/Rite Aid or from GNC stores located on military bases?
  • Does GNC’s financial performance representation include average costs and expenses necessary to operate the GNC store as experienced by franchisees?
  • What specific expenses are included under each of these broader categories of expenses: Fixed Expenses, Variable Expenses, Initial Start-Up Expenses?
  • What are Franchise Chatter’s latest views on GNC’s financial performance representations?

GNC Store Photo by RetailByRyan95

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