Earnings Claims of Top Franchises Revealed

Earnings Claims of Top Franchises Revealed

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FDD Talk 2014: Our Latest Views on the Actual Annual Gross Sales of Haskell’s Franchised Wine, Beer and Liquor Stores

by Franchise Chatter on August 27, 2014

in Beer and Wine Franchise, Franchise Earnings, Retail Franchise

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Haskell's Chanhassen

Highlight’s of Haskell’s Item 19 Financial Performance Representations (2014 FDD)

  • The franchise offered is for the operation of Haskell’s retail stores offering the sale of wine, wine products, liquor, beer, and related services and products to customers using the Haskell’s system. Each store has a distinctive appearance and method of operation identified with the system and will be typically located in a free standing building or a strip shopping center in highly concentrated business and populated residential areas.
  • There are three Haskell’s franchised stores that have been in operation for at least a full year. The Plymouth, Minnesota store has been in operation since September 2002. The Chanhassen, Minnesota store has been in operation since September 2010. And the Burnsville, Minnesota store has been in operation since February 2011.
  • All stores offer substantially the same products and services as you will offer. The following is a summary of the actual annual gross sales of the franchised Haskell’s stores for full years of operation through December 2013.
  • You are likely to achieve results that are different, possibly significantly and adversely, from the results shown below. Many factors, including location of the business, management capabilities, local market conditions, competition, and other factors, are unique to each business and may significantly impact the financial performance of the business.
  • The actual results included in this statement relate to results for the three Haskell’s stores located in Plymouth, Chanhassen, and Burnsville, Minnesota, and should not be considered as the actual or probable performance results that you should expect through the operation of your business. Haskell’s does not make any promises or representations of any kind that you will achieve any particular results or level of sales or profitability.
  • You are responsible for developing your own business plan for your business. Haskell’s encourages you to consult with your own accounting, business, and legal advisors in doing so. In developing the business plan, you are cautioned to make necessary allowance for changes in financial results to income, expenses, or both that may result from operation of your business in different geographic areas or new market areas, or during periods of, or in areas suffering from, economic downturns, inflation, unemployment, or other negative economic influences.
  • Prospective franchisees must bear in mind that a newly opened business cannot be expected to achieve sales volumes or maintain expenses similar to those of an established business.

Annual Gross Sales

Plymouth Store

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