FDD Talk 2014: Our Latest Views on TCBY’s Average Unit Sales Volume for Self-Serve Stores

In this FDD Talk post based on TCBY’s 2014 FDD, you will find the answers to the following questions:

• What were the average sales, high sales, and low sales for TCBY’s self-serve stores in 2013?

• How many stores were included in the sample and what were the criteria for inclusion?

• Were full-service and non-traditional stores included?

• How many locations were either non-standard locations or did not report a full 52 weeks of sales?

• Do the characteristics of the stores included in the sample differ materially from the stores that may be offered to prospective franchisees?

• In what states were the TCBY stores in the sample located?

• How many full-service and self-serve TCBY stores were open as of December 2013?

• What was the average sales for the top 5 stores in the sample? What was the average sales for the bottom 5 stores in the sample?

• How was the financial information presented in TCBY’s Item 19 obtained?

• Did TCBY experience an increase or decrease in average sales between 2012 and 2013? How does this compare against the results of other top frozen yogurt franchises like Pinkberry, Menchie’s, Orange Leaf Frozen Yogurt, and Red Mango?

• Did the highest sales and lowest sales for TCBY stores in 2013 increase or decrease over the previous year’s?

• Did TCBY’s sample size increase or decrease year-over-year? What effect could this have had on TCBY’s 2013 financial disclosures?

• How do the following frozen yogurt franchises rank in terms of average gross sales in 2013:  (in alphabetical order) Menchie’s, Orange Leaf Frozen Yogurt, Pinkberry, Red Mango, and TCBY?

• What are Franchise Chatter’s latest views on TCBY’s financial performance representations?