Pure Barre Franchise Costs: Estimated Initial Investment (Item 7, 2022 FDD)

1.  Initial Franchise Fee:  $60,000

2.  Initial Training Program (Fees):  $0

3.  Training-Related Expenses (Owner/Operator and/or Designated Manager Module):  $500 to $3,000

• These are estimated costs (for example, any costs of travel and accommodations for yourself and your employees) that you will incur in connection with you and/or your Designated Manager to attend the appropriate initial training module prior to opening.

• The training fees and costs associated with your Authorized Instructors attending and completing the Pure Bare Classic Training and Additional Instructor Training is accounted for in the “Instructor Training and Related Expenses” item below, and is not accounted for in this range.

4.  Real Estate/Lease:  $12,500 to $29,500

• If you do not own adequate Studio space, you must lease suitable premises. These figures assume that the leased premises will be approximately 1,500 square feet in size.

• Landlords may also vary the base rental rate and charge rent based on a percentage of gross sales.

• In addition to base rent, the lease may require you to pay common area maintenance charges (“CAM Charges”), your pro rata share of the real estate taxes and insurance, and your pro rata share of HVAC and trash removal.

• You may also be required to pay a security deposit equal to a month’s rent.

• The estimate covers the first 3 months of operation, and 1 month’s rent as a security deposit.

5.  Net Leasehold Improvements:  $35,900 to $180,000

• The cost of leasehold improvements will vary depending on: (i) the size and configuration of the premises which will be approximately 1,500 square feet; (ii) pre-construction costs (e.g., demolition of existing walls and removal of existing improvements and fixtures); and (iii) cost of materials and labor which may vary based on geography and location.

• It includes the net cost of leasehold improvements, including floor coverings, wall treatments, ceilings, painting, electrical, carpentry, plumbing, HVAC, and similar work, as well as materials and the cost of labor.

• You must adapt Pure Barre’s prototypical plans and specifications for the construction and finish-out of the Studio, including approved flooring and other vendors or materials as designated. Pure Barre highly suggests you receive multiple general contractor bids to determine your estimated build-out costs.

• This estimate also includes amounts you may expend in connection with architectural services, sound engineer consultants, utility deposits, and expenses incurred to acquire the required local business licenses and permits.

• For clarity, the estimates presented herein are net of tenant improvement amounts incurred and reimbursed by the landlord. This estimate presented herein is also assuming an average landlord tenant improvement contribution range between $15,000 and $115,000, or an average of $60,000. The actual amount of tenant improvement allowance you will receive can vary depending on your negotiations with the landlord.

6.  Signage and Graphics:  $7,500 to $20,000

• You will need to purchase appropriate signage for your Studio that Pure Barre approves. Each landlord has different restrictions it places on interior and exterior signage that may affect your costs.

7.  Insurance:  $950 to $2,500

• This estimate is for 3 months of your minimum required insurance using Pure Barre’s required or approved third-party vendor. The actual cost may be more than shown here.

• Pure Barre’s experience is that, if you are developing a Studio in one of the boroughs that comprise New York City, this item can be as high as $10,000.

8.  Specialty and Other Exercise Equipment:  $6,500

• The initial required amount of barre-related and other exercise equipment for a standard Studio is approximately mats, balls, tubes, weights, and smaller pieces of related exercise equipment, although Pure Barre may raise or lower this requirement depending on the size of your Studio, which is included in the Initial FFE Package you must purchase from Pure Barre.

• Financing for the equipment may be available. If you chose to finance the equipment, your initial costs will be less than the range provided here; however, your overall payments may be higher.

9.  Retail Inventory Package for Presale and Soft Opening:  $15,000

• This estimate is the cost associated with acquiring the following proprietary and required items: opening stock of retail inventory which includes, but is not limited to, presale merchandise, branded apparel made up of tops, bottoms, and accessories.

• The entire package must be purchased prior to Soft Opening. Shipping is not included.

• If credit is not used within 180 days of Soft Opening, credit will expire.

10.  Technology Fee (3 Months + 1 Month Prior to Opening) and Music Licensing Fee (3 Months):  $1,087

11.  Furniture, Fixtures, and Related Supplies:  $12,100 to $15,000

• This is a range of expenses that will be incurred when decorating and furnishing the Studio. This includes the furniture, fixtures, and certain related supplies that will be supplied as part of the Initial FFE Package you must purchase from Pure Barre.

• You are required to have at least 1 surveillance camera installed in the Studio. You may be required to purchase the camera(s) and related accessories from an Approved Supplier. The camera(s) must be web accessible. You will use the camera to monitor teacher performance, quality assurance, and safety. Pure Barre has an absolute right to also review and monitor the camera(s) for the same purposes as you, and to ensure compliance with the System.

• Both the low-end and the high-end numbers represent a straight purchase of all furniture, fixtures, and related supplies (rather than leasing or making installment payments on these items).

12.  Audio/Visual Equipment:  $15,000

• You must purchase these items from Pure Barre’s Approved Supplier.

13.  Shipping:  $4,000 to $12,000

14.  Computer System and Related Equipment:  $2,500 to $3,500

15.  Initial Marketing Spend:  $15,000 to $25,000

• You will be required to expend a minimum of $15,000 on advertising and promoting the opening of your Studio, including amounts that you will be required to expend on your “Opening Support Program” designed to generate Studio clientele prior to your opening.

• Pure Barre may require that you expend all or some portion of these funds on materials or services that are provided by its then-current Approved Supplier(s) for the Opening Support Program components and/or any other advertising or marketing, and Pure Barre expects that you will typically expend these amounts primarily in the month(s) immediately preceding and following the soft opening of your Studio.

16.  Instructor Training and Related Expenses:  $15,750 to $29,250

• You will be required to ensure that each of your initial Authorized Instructors (a) attends and completes the Pure Barre Classic Training prior to the opening of your Studio, and (b) each Authorized Instructor completes the Additional Instructor Training within 12 months of when the Pure Barre Classic Training is completed in order to continue to provide the Approved Services from your Studio.

• Consistent with Pure Barre’s standard franchise offering, Pure Barre assumes for this range that you will ensure that 7 total individuals complete the Pure Barre Classic Training and that all then-current training fees are paid for such training. The high end of this range also assumes that you may send up to 2 of your Authorized Instructors to complete Additional Instructor training during your initial ramp-up period.

17.  Additional Funds – First 3 Months:  $10,000 to $40,000

• This is an estimate of certain funds needed to cover your business (not personal) expenses during the first 3 months of operation of the Studio. These expenses include initial personnel wages, ongoing purchases of equipment and supplies, marketing expenses/fees and local advertising, utilities, and repairs and maintenance.

• This estimate is based on (i) the experience of opening and commencing operations of the Existing Studios; (ii) Pure Barre’s experience in franchising since its inception and the experience of its System franchisees based on reports and other information they provide; (iii) the experience of Pure Barre’s sister brands in developing other fitness concepts and information related to their respective studio investment costs; and (iv) current estimates Pure Barre has received from its Approved Suppliers and other third-party vendors.

18.  Total:  $214,287 to $457,337