Earnings Claims of Top Franchises Revealed

Earnings Claims of Top Franchises Revealed

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FDD Talk 2014: Our Latest Views on Panera Bread’s Average Sales, COGS, Labor Costs, and Operating Profits

by Franchise Chatter on May 2, 2014

in Bakery Franchise, Franchise Earnings



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In this FDD Talk post based on Panera Bread’s 2014 FDD, you will find the answers to the following questions:

  • What were the 2013 average Net Sales of Panera Bread’s company-owned Bakery-Cafes, franchisee-owned Bakery-Cafes, and all Bakery-Cafes?
  • How many Panera Bread Bakery-Cafes were included in the respective samples? What were the criteria for inclusion in the sample?
  • What were the respective ranges of Net Sales for company-owned and franchisee-owned Bakery-Cafes? How many units attained or surpassed the average Net Sales for each sample?
  • Do the averages include the results of any Panera Bread/St. Louis Bread Cares Bakery-Cafes operated by Panera Bread Foundation, Inc.?
  • How were the Net Sales figures for franchisee-owned Bakery-Cafes and company-owned Bakery-Cafes obtained and compiled?
  • What information was included in Panera Bread’s 2013 Statement of Net Profit and EBITDA?
  • What type of Bakery-Cafe was included in the sample? How many Bakery-Cafes were included? Does the statement  include the results of any Panera Bread/St. Louis Bread Cares Bakery-Cafes operated by Panera Bread Foundation, Inc.?
  • How does Panera Bread define Gross Revenues, Discounts, Net Sales, Cost of Sales, Labor, Operating Expenses, Fixed Expenses, and Occupancy Expenses?
  • What are some factors that affect operating costs and expenses for a Panera Bread Bakery-Cafe?
  • What are Franchise Chatter’s latest views on Panera Bread’s financial performance representations?

Panera Bread Photo by r4ch3l



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