In this FDD Talk post based on Elements Therapeutic Massage’s 2014 FDD, you will find the answers to the following questions:

• What was the 2013 Average Annual Revenue for the Top 10, Top Third, Middle Third, Bottom Third, Bottom 10, and All Elements Therapeutic Massage Studios (based on revenues) open as of December 31, 2013 and open for at least 12 months as of January 1, 2013?

• What was the Same Studio Average Revenue Increase (2013 over 2012) for the Top 10, Top Third, Middle Third, Bottom Third, Bottom 10, and All Elements Therapeutic Massage Studios (based on revenues) open as of December 31, 2013 and open for at least 12 months as of January 1, 2013?

• What was the 2013 Average Gross Profit Percentage for the Top 10, Top Third, Middle Third, Bottom Third, Bottom 10, and All Elements Therapeutic Massage Studios (based on revenues) open as of December 31, 2013 and open for at least 12 months as of January 1, 2013? How was the Gross Profit Percentage calculated?

• What was the 2013 Average Number of Gift Cards Sold for the Top 10, Top Third, Middle Third, Bottom Third, Bottom 10, and All Elements Therapeutic Massage Studios (based on revenues) open as of December 31, 2013 and open for at least 12 months as of January 1, 2013?

• What was the 2013 Percent of Studios with Hired Manager for the Top 10, Top Third, Middle Third, Bottom Third, Bottom 10, and All Elements Therapeutic Massage Studios (based on revenues) open as of December 31, 2013 and open for at least 12 months as of January 1, 2013?

• What was the 2013 Average Number of Massage Rooms for the Top 10, Top Third, Middle Third, Bottom Third, Bottom 10, and All Elements Therapeutic Massage Studios (based on revenues) open as of December 31, 2013 and open for at least 12 months as of January 1, 2013?

• What was the Average Number of New Trials Per Month for the Top Third, Middle Third, Bottom Third, and All Elements Therapeutic Massage Studios (based on Monthly New Client Trials) that opened between January 1, 2011 and December 31, 2013 and had operated one month or longer as of December 31, 2013?

• What was the Average Member Conversion Rate for the Top Third, Middle Third, Bottom Third, and All Elements Therapeutic Massage Studios (based on Monthly Member Conversion Rate) that opened between January 1, 2011 and December 31, 2013 and had operated one month or longer as of December 31, 2013? How does the franchisor define “Member Conversion Rate”?

• What was the Average Monthly Revenue for the Top Third, Middle Third, Bottom Third, and All Elements Therapeutic Massage Studios (based on revenues) that opened between January 1, 2011 and December 31, 2013 and had completed all of their first year of operations before December 31, 2013?

• What are Franchise Chatter’s latest views on Elements Therapeutic Massage’s financial performance representations?

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