FDD Talk 2014: Our Latest Views on Red Mango’s Average Gross Sales for Self-Serve Stores

In this FDD Talk post based on Red Mango’s 2014 FDD, you will find the answers to the following questions:

• As of December 29, 2013, how many franchised Red Mango stores were operating, and in how many different states?

• How many of these franchised stores were self-serve frozen yogurt stores that operated for the entire 52-week period ending December 29, 2013?

• What were the historical sales of these self-serve Red Mango frozen yogurt stores?

• In what states were these self-serve Red Mango frozen yogurt stores located?

• What is the primary difference between traditional self-serve Red Mango stores and traditional Red Mango Cafe stores?

• What inference can we draw, if any, with respect to a store’s profitability?

• How were the figures included in the charts below gathered?

• Has Red Mango independently verified any of the sales information submitted by its franchisees?

• What are some of the factors that affect the sales results for a Red Mango store?

• What were the actual annual sales of the 83 self-serve Red Mango stores included in the sample, ranked highest to lowest?

• What was the average annual sales of the 83 self-serve Red Mango stores included in the sample?

• What is the total estimated initial investment necessary to begin operation of a Red Mango store?

• How does Red Mango’s sales performance in 2013 compare to the previous year’s results?

• What is the size of a typical Red Mango Cafe store? How big is a typical non-traditional Red Mango store?

• What is the typical rent (range) for a Red Mango store?

• How much is Red Mango’s Royalty Fee? How much is the required contribution to the Brand Development Fund?

• How much are you required to spend on local store marketing?

• What is Franchise Chatter’s latest view on Red Mango’s financial performance representations?