Earnings Claims of Top Franchises Revealed

Earnings Claims of Top Franchises Revealed

  • Anytime Fitness
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  • Massage Envy
  • Menchie's
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  • Yogurt Land
  • And Hundreds More...

No, thanks. I'm not interested in uncovering the actual earnings of hundreds of franchises at this time.

The Franchise Chatter Guide to Yogurtland

by Brian Bixler on February 10, 2014

in Franchise Chatter Guides, Frozen Yogurt Franchises, Infographic



Franchise Chatter Membership Information

Don't Invest in a Franchise Until You Check Out This List Find the Ideal Business for You

Yogurtland_infographic_715pix_09Feb

To learn more about the Yogurtland franchise opportunity, please click here.

This Land is Your Land, This Land is Yogurtland

From California to New York, investors are discovering that in the landscape of frozen yogurt franchises, Yogurtland® stands out. It is one of the most successful franchise models in the category with a self-serve concept that has inspired imitators and changed the way fro­-yo vendors operate.

Self­-Serve Starter

Founder Phillip Chang ventured into new territory when he introduced the self­-serve model, causing leading competitors to follow suit.

  • Date When First Yogurtland Frozen Yogurt Store Opened:  February, 2006*
  • Date of Incorporation of Yogurtland Franchising, Inc.:  November 13, 2006*
  • Year When Yogurtland Started Franchising:  2007*
  • Headquarters:  Irvine, California

High Hopes for Future Growth

Yogurtland continues to be recognized as a pioneer in the self-­serve frozen yogurt industry and is currently in the midst of a seven-­year plan to reach 1,000 units by 2018.

  • Initial Franchise Fee:  $35,000*
  • Royalty:  6% of Gross Sales or $1,000 Per Month, Whichever is Higher*
  • Marketing Fund Fee:  2% of Gross Sales or $400 Per Month, Whichever is Higher*
  • Estimated Initial Investment:  $323,159 to $725,451*

Location, Location, Location

Yogurtland has increased its corporate team by more than 50 percent in the last few years and has been especially successful at building an in­-house real estate team that gives it an edge in overcoming real estate challenges while minimizing mistakes.

  • Size of Typical Yogurtland Frozen Yogurt Store:  Approximately 1,000 to 1,500 square feet*
  • Design/Build​Up Fee to Receive Preliminary Floor Plan Layout, Prototype Design Development Package, and Limited Construction Management Services:  $5,000*

Broadening Horizons

The combination of a low pricing strategy and a superior product helps Yogurtland dominate the category; it also uses modern marketing tools, relying very little on traditional marketing.



  • Minimum Expenditure for Grand Opening Advertising:  $2,000 Per Month for 3 Months*
  • Minimum Expenditure for Local Store Marketing:  2% of Gross Sales or $400, Whichever is Higher*

High­-Tech Headquarters

In 2012, the company moved into a new, 18,000­ square­ foot corporate support center in Irvine, Calif., which includes an upgraded training facility as well as a Yogurtland store, development lab and space for a growing corporate team.

  • Hours of Classroom Training for New Franchisees:  30+ Hours*
  • Hours of In­-Store Training for New Franchisees:  60+ Hours*
  • Minimum Number of Hours Per Week the Franchisee or Their Manager Must Dedicate to On-­Site Management of the Business:  30 Hours Per Week*

Crossing to Other Continents

That Yogurtland blazed a trail during the recession is remarkable: Since starting out in California in 2006 it has grown to 233 units across 20 states and is on the road to being a strong international brand.

  • Total Number of Outlets in the U.S. on December 31, 2010:  105*
  • Total Number of Outlets in the U.S. on December 31, 2011:  146*
  • Total Number of Outlets in the U.S. on December 31, 2012:  184*
  • Total Number of Outlets in the U.S. on December 31, 2013:  233*
  • Yogurtland has Stores in 20 U.S. States and 5 Foreign Countries (Mexico, Guam, Australia, Venezuela, Middle East – Dubai)

Flavor All Its Own

Always striving to scale new heights, Yogurtland is one of the few frozen yogurt franchisors to create its own proprietary flavors featuring favorites such as Chocolate Coconut Truffle, Devil’s Food Cupcake Batter and Guava Pineapple Tart, instead of the usual mixes provided by the same suppliers.

  • 99 Proprietary Flavors

Success by the Spoonful

Yogurtland utilizes its spoon as a marketing tool to carve out its niche in the frozen yogurt wilderness. With more than 44 million spoons used annually in its stores, the company produces signature spoons that can be reused and has even partnered with Sanrio to produce limited edition Hello Kitty spoons in a successful co­-branding initiative.

  • Number of Containers Filled in 2013:  39.4 million (Based on total cases sold through system distribution channels in 2013)*
  • Number of Spoons Served in 2013:  44.5 million (Based on total cases sold through system distribution channels in 2013)*

Awards and Accolades

In 2013, Yogurtland debuted on the prestigious Inc. 5000 list by achieving 168 percent growth over three years; it entered at No. 2201 on the list and is the only frozen yogurt brand represented.

  • Entrepreneur’s Franchise 500**
  • Franchise Chatter’s Top Frozen Yogurt Franchises – ­ #1***
  • Inc. 5000 ­ (only frozen yogurt franchise ranked)****
  • OC Register’s 2013 Top Workplaces in Orange County*****
  • Franchise Business Review’s 2014 Franchisee Satisfaction Award******

Social Media Status

Yogurtland customers are very active in providing feedback through social networking sites, helping to determine which flavors will continue on the menu and which new ones might be introduced.

  • Facebook Likes – 375,763 (As of December 19, 2013)
  • Twitter Followers – 11,407 (As of December 19, 2013)

Notes:

*www.yogurt-land.com/franchise

233 store count based on all U.S. stores open as of 12/31/2013. Other claims regarding the franchise (including estimated initial investment, terms of franchise agreement, etc.) are from the current form of Yogurtland’s franchise disclosure document or from franchisor business records. Written substantiation for claims will be made available to the prospective franchisee upon reasonable request.

This is not an offer of a franchise or of any other investment. Yogurtland franchises are sold only in conjunction with disclosure through Yogurtland’s franchise disclosure document.



Contact Larry Sidoti at 949-265-8000 ©2013 Yogurtland Franchising, Inc.

Yogurtland is a registered trademark of Yogurtland Franchising, Inc.

**How Entrepreneur’s 35th Annual Franchise 500 Were Selected

This information is from:

http://www.entrepreneur.com/franchises/franchise500/about.html

***How Franchise Chatter’s #1 Top Frozen Yogurt Franchise Was Selected

Franchise Chatter ranking published 4/10/13 on its website, based on its review of more than 25 frozen yogurt franchise offerings, using criteria that include growth of franchise, strength of management team, differentiators that set the companies apart from their competitors, independent research, and extensive interviews conducted with company executives and franchisees.

****How The 2013 Inc. 5000 Companies Were Selected

This information is from:

http://www.inc.com/magazine/201309/leigh-buchanan/how-the-inc.500-companies-were-selected-2013.html

and from the September 2013 issue of Inc. magazine.

*****How the Orange County Register’s Top Workplaces 2013 Were Selected

This information is from:

http://www.topworkplaces.com/frontend.php/regional-list/list/ocregister

******How the Franchise Business Review (FBR) Franchisee Satisfaction Award Winners for 2014 Were Selected

This information is from:

http://www.franchisebusinessreview.com/content/Top-Franchises-2014



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