FDD Talk 2013: Actual Sales, Customer Count, and Average Ticket for Franchised Floyd’s 99 Barbershops (2013 FDD)

Highlights of Floyd’s 99’s Item 19 Financial Performance Representations (2013 FDD) – Part 3

Chart III- Clients and Sales of Twenty-Two Franchised Barbershops in 2012

• The per client sales and overall sales described in Chart III of Item 19 are actual results of 22 franchised Barbershops that had all been open and operating at least 12 months. A new franchisee’s financial results are likely to differ from the results presented in this Item.

• Franchisees are free to set their own prices for services; consequently revenue from services will vary from shop to shop depending on the franchisee, competitors’ prices, characteristics of the geographic area, and other factors.

• The sales, cost and income items, and the per client sales included in this Item vary from Barbershop to Barbershop and will be directly affected by many factors, including the Barbershop’s size and number of chairs in operation, product and service mix, competition, location, demographic characteristics, the quality of management and service at the Barbershop, contractual relationships with landlords, the extent to which you finance the construction and operation of the Barbershop, discretionary expenditures including advertising and labor costs, the number of stylists you employ, and other factors.

• You must factor in the length of time these Barbershops have been operating, the market recognition of the Floyd’s 99 brand in its existing markets, and the substantial experience of the operators of these Barbershops when reviewing these results.

• You must factor in the specific market conditions which apply to your location when reviewing these results. Market factors may differ throughout the United States.

Franchise Shop #1