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FDD Talk 2013: System-Wide Total, Average, and Median Gross Revenues of Sylvan Learning Centers (2013 FDD)

by Franchise Chatter on September 27, 2013

in Child-Related Franchises, Education Franchise, Franchise Earnings



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Highlights of Sylvan Learning Center’s Item 19 Financial Performance Representations (2013 FDD)

  • With respect to the Sylvan System, as of December 31, 2012, Sylvan had 542 licensed territories with 631 overall licensed Centers in the U.S. subject to revenue reporting requirements. Of these, there were 536 licensed territories and 624 licensed Centers that operated continuously throughout 12 calendar months of 2012.
  • Sylvan Learning Photo by socialwoodlandsThe following charts set forth certain 2012 historic performance information by category for U.S. licensed territories that operated continuously throughout the 12 calendar months of 2012. All such licensed territories are included in the following calculations.
  • The financial performance of company-owned territories is not included.
  • Some licensed territories had two or more Centers operating in the Territory during this period.
  • The disclosures in this Item 19 include licensed territories that implemented SylvanSync during 2012 and licensed territories which did not implement SylvanSync during 2012.
  • Territories are either a Territory A, which has 18,000 to 30,000 (or more) school-age children (5-17 years old), or a Territory B, which has 8,000 to 18,000 school-age children.
  • The revenue per Child in a licensed Territory is calculated by dividing the licensed Territory’s 2012 Gross Revenue by the number of Children in that Territory. The franchisor uses this metric to approximate a franchisee’s relative penetration of its consumer market in the Territory.
  • Child/Children for this purpose is a child/children aged 5 – 17 with a minimum household income of $50,000 in the Territory as of 2010, as reported in U.S. census data. The franchisor assigned Market Size categories for the purposes of this chart based on the number of Children in a Territory as of 2010 as reported in the same U.S. census data.
  • “Urban” Market Size is defined as having more than 233 Children reported per square mile. “Suburban” Market Size is defined as having from 36 up to and including 233 Children reported per square mile. “Rural” Market Size is defined as having fewer than 36 Children reported per square mile.
  • There were 141 licensed Territories in the Urban category operating throughout 2012. Of those Territories, 28 were in the top twenty percent and 113 were not in the top twenty percent.
  • There were 240 licensed Territories in the Suburban category operating throughout 2012. Of those Territories, 48 were in the top twenty percent and 192 were not in the top twenty percent.
  • There were 155 licensed Territories in the Rural category operating throughout 2012. Of those Territories, 31 were in the top twenty percent and 124 were not in the top twenty percent.
  • There were 536 licensed Territories in the system in the United States overall operating throughout 2012. Of those Territories, 107 were in the top twenty percent and 429 were not in the top twenty percent.
  • The charts in this Item contain actual historical performance data of operating Territories and should not be considered the actual or probable results that you will realize. Your individual results are likely to differ from these results. The figures in this Item have not been audited.
  • Sylvan offered substantially the same services to all of the licensed Territories included in the charts and substantially all of the licensed Territories offered the same instructional services in reading, math, study skills, writing, and SAT/ACT test prep.

System-Wide Total, Average, and Median Gross Revenues by Territory Designation

Territory Designation A



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