Earnings Claims of Top Franchises Revealed

Earnings Claims of Top Franchises Revealed

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FDD Talk 2013: Average Sales and Certain Expenses for Franchised Pretzelmaker Stores (2013 FDD)

by Franchise Chatter on September 15, 2013

in Franchise Earnings, Pretzel Franchise



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Highlights of Pretzelmaker’s Item 19 Financial Performance Representations (2013 FDD)

  • The data below presents historical revenue and limited expense information for calendar year 2012 for certain franchised Pretzelmaker stores. The expenses listed below do not reflect any start-up expenses that you may incur.
  • Pretzelmaker Photo by AmericanSigncraftersThe sample used to obtain this information includes only franchised traditional mall stores that had been continuously in operation for the entire calendar year of 2012, that were not co-branded with another concept or supplemented with satellite locations, and that provided the franchisor with the presented financial information for the full calendar year 2012.
  • The computation for average net sales included franchised stores that met the following criteria:  1) was open for all of 2012, 2) was a traditional format, and 3) was not co-branded.
  • There were 228 franchised stores open and operating as of December 31, 2012. Of these, 118 were traditional stores that operated for all of 2012, 34 were non-traditional locations, 61 were co-branded locations, and 13 locations were not open for the entire 2012 calendar year.
  • For all of the 118 reporting stores represented in the sample, the top 25% (29 stores) of the stores with the highest annual sales averaged $555,627 in annual sales. The bottom 25% (29 stores) of the stores with the lowest annual sales averaged $149,675 in annual sales. The remaining stores (60 stores) averaged $306,204 in annual sales.
  • Of the 118 stores represented in the sample, 49 stores (41.5%) attained or exceeded the average net sales in the table below.


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