Earnings Claims of Top Franchises Revealed

Earnings Claims of Top Franchises Revealed

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FDD Talk 2013: Sales and Profit Information for Krispy Kreme Company-Owned Hot Shop Stores (2013 FDD)

by Franchise Chatter on September 13, 2013

in Donuts Franchise, Franchise Earnings

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Highlights of Krispy Kreme’s Item 19 Financial Performance Representations (2013 FDD) – Part 3

  • The expenses shown in the financial performance representation generally reflect the expenses incurred related to personnel and operations within the “4 walls” of the Store. Such expenses do not include, except to the extent specifically identified, any allocation of corporate overhead costs related to support functions, including, but not limited to, regional store supervisory management, accounting, information technology, human resources, and marketing.
  • Krispy Kreme Photo by Susan Sharpless SmithCertain expenses set forth in Tables 4 and 5 reflect the allocation to the Store of some or all of such expenses that the franchisor incurred, and may reflect economies of scale and circumstances that are not available to you. These expenses include, for example, group medical insurance, other employee benefits, workers’ compensation expense, insurance premiums and related claims expenses (including vehicle claims), retail promotion costs, and other miscellaneous expenses.
  • You may experience other categories of expenses that are not reflected in Tables 4 and 5, including, for example, financing charges, depreciation and amortization, and legal and accounting.
  • Some outlets have achieved these figures. Your individual results may differ. There is no assurance that you will achieve comparable results.

Table 5 – Fiscal Year Ended February 3, 2013 (53 Weeks), Company-Owned Hot Shop Stores (19 Total Stores)

5th Quintile

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