Highlights of Maid Brigade’s Item 19 Financial Performance Representations (2013 FDD)
- The franchisee will operate a business that provides supervised team cleaning services to homes and offers proprietary and other household products for sale using the trade name “Maid Brigade”.
- The table below includes average sales information for all franchised businesses that were in operation for two calendar years or more as of December 31, 2012. Many of these franchisees have more than one territory, and the figures set out below represent total revenues owned by each franchisee.
- These charts include only franchisees that were part of the Maid Brigade franchise system as of December 31, 2012. Franchisees who were terminated (mutually or unilaterally) or abandoned the system prior to December 31, 2012 are not included.
- If a franchise had multiple owners due to a transfer or sale and the franchise continued uninterrupted, the franchise is represented only once in the charts and its cumulative Gross Revenues are shown.
- Gross Revenue is shown on an annual basis.
- The chart contains no information regarding Company-owned businesses.
- The franchisor obtained Gross Revenue information from its internal records based on franchisees reporting their Gross Revenues when they made royalty payments to the company. All records the franchisor has are available for your review at the company’s corporate headquarters. Gross Revenue information used to compile this chart has not been audited.
- Other factors besides the number of operating territories of a franchisee may affect a franchisee’s annual Gross Revenues and thus explain why some franchisees have a higher annual Gross Revenue than others. Those factors include:
- (i) the skill and experience of the franchisee;
- (ii) the effort the franchisee devotes to his or her franchised business;
- (iii) the franchisee’s business acumen;
- (iv) whether the operating territory is in a rural versus an urban setting;
- (v) prices charged by the franchisee for products and services;
- (vi) the number of maid teams used by the franchisee;
- (vii) the amount of advertising and promotional expenditures undertaken by the franchisee;
- (viii) general economic conditions; and
- (ix) the growth or shrinkage of the population in the operating territory.
- The results described below are the sales of all franchised businesses open for at least two years in 2012, and should not be considered as the actual or probable sales you will realize. Your individual results are likely to differ from the results described here.
Sales Summary Report for Year Ending December 31, 2012
Franchisees That Have Been in Business Two or More Years (95 Franchisees)