This post is the second of two parts. To read Part 1, please click here.
Buildings Market Themselves
Although it believes in sponsoring children’s events, the company’s main marketing, Insinna believes, comes from its buildings. Parents are impressed by a commitment to safety, including biometric entry systems that prevent access to anyone who does not have proper identification and authorization, a computerized check-in, and comprehensive video surveillance.
Doodle Bugs! provides child care and educational services to children ages 6 weeks to 12 years of age; the centers therefore have furniture for various age groups, including chairs as small as 6 inches tall. In addition, all activity tables, bookshelves, chairs, toilets, and sinks are designed specifically for little hands and little bodies.
The estimated required initial investment ranges from $428,875 to $952,500 for a Doodle Bugs! that leases space, and $1.9 million to $4.4 million for a Doodle Bugs! where real estate is purchased and developed by the franchisee, including the costs of real estate and construction.
CARE is Corporate Culture
The Doodle Bugs! culture is built around the acronym CARE — commitment, accountability, respect, and excellence — which contributes to the company’s mission “to build a community of happy children, happy parents, and happy teachers.”
CARE also guides the company in providing cutting-edge educational tools, especially through technology.
“We’re on top of education trends, so we’re constantly involved in reinvesting in curriculum and training,” Insinna said.