Highlights of Edible Arrangements’ Item 19 Financial Performance Representations (2013 FDD) – Part 2

Explanatory Notes for Table 2 – Edible Arrangements Comparative Businesses Average Gross Sales

• The numbers in the table below are comparative numbers, showing the total percentage change in average Gross Sales from one year to the next for 2 groupings of Edible Arrangements Businesses.

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  “Gross Sales” are defined as gross receipts net of sales tax.

• The “Comparative Businesses” whose average Gross Sales appear in the chart below are Edible Arrangements Businesses that operated and reported their Gross Sales to the franchisor for the full 24 months presented. This data excludes Businesses that were not in operation for the full 24-month period presented or did not report their Gross Sales to the franchisor for the full 24 months presented. (Each year referenced covers the period from January 1 through December 31.)

• The average Gross Sales represented for the 2011 calendar year in each of the two sets of years compared will differ because the particular Edible Arrangements Businesses encompassed in each set of comparative years differ based on new Business openings and/or closures during the measurement period.

• The numbers in the table below for the 2012 to 2011 comparison report the Gross Sales of 808 Edible Arrangements Businesses that operated and reported their Gross Sales to the franchisor for the full 24 months presented. However, there was a total of 945 Businesses that were open as of the end of 2012 and 891 Businesses that were open as of the end of 2011.

• The numbers in the table below for the 2011 to 2010 comparison report the Gross Sales of 748 Edible Arrangements Businesses that operated and reported their Gross Sales to the franchisor for the full 24 months presented. However, there was a total of 891 Businesses that were open as of the end of 2011 and 839 Businesses that were open as of the end of 2011.

• The franchisor prepared this financial performance representation based on information provided by its affiliates and franchisees but did not independently audit that information. Nor did its affiliates have such information audited. Nevertheless, the franchisor believes the information is reliable.

Table 2 – Edible Arrangements Comparative Businesses Average Gross Sales

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