Earnings Claims of Top Franchises Revealed

Earnings Claims of Top Franchises Revealed

  • Anytime Fitness
  • CruiseOne
  • Firehouse Subs
  • Jimmy John's
  • Massage Envy
  • Menchie's
  • Orange Leaf Frozen Yogurt
  • Planet Fitness
  • The UPS Store
  • Yogurt Land
  • And Hundreds More...

No, thanks. I'm not interested in uncovering the actual earnings of hundreds of franchises at this time.

Fro-Yo Files: Franchisees’ Grasp of 16 Handles Concept Leads to Expansion of Brand (Part 2)

by Brian Bixler on July 31, 2013

in Fro-Yo Files, Frozen Yogurt Franchises

Franchise Chatter Membership Information

Don't Invest in a Franchise Until You Check Out This List

This post is the second to two parts. To read Part 1, please click here.

With his extensive marketing education and experience, Choi realizes the importance of reaching customers through non-traditional means, especially social media. Every Tweet and Facebook posting is responded to at the corporate level in a timely manner so that the company is seen as a “friend, rather than just a corporate entity” or the “800-pound gorilla,” he said.

Solomon Choi, 16 Handles Founder and CEO

Solomon Choi, 16 Handles Founder and CEO

“We have 75,000 followers on Twitter and Facebook and they get immediate responses,” he said. “Not a lot of brands do that and that makes it so much more of a personal relationship.”

Choi illustrates his company’s responsiveness to customers by telling a story about the first 16 Handles store in Brooklyn. The local population did not like the sign, which they felt was not in keeping with the neighborhood ambience. Corporate talked with the franchisee who decided to design a new sign with input from the public.

“It was really ‘the customer speaks’ and we want to be the people’s brand,” Choi said. “We want to be a fabric of the community.”

Like sweetFrog, Menchie’s, and other industry leaders, 16 Handles also realizes the importance of store merchandise, such as its own brand of bottled water, as both a marketing tool and an additional revenue stream for franchisees.

Cakes and Treats

As another revenue stream, 16 Handles is also positioning itself as a frozen dessert brand, not just frozen yogurt. Choi said the very first franchisee suggested increasing sales of signature cakes, frozen yogurt sandwiches, cupcakes, and other novelties. The company invested in equipment such as reach-in freezers for its stores and in designing customized cakes. To promote the items, the company’s marketing arm delivered to media representatives boxes that contained party hats, plates, and napkins and invited them to come in and try a cake on their birthdays.

Through its loyalty program, 16 Handles also loads $5 on the Reward Cards of its customers to come in and enjoy a treat on their birthdays.

To Access the Rest of This Article and Other Premium, Income-Enhancing Content, Subscribe Now or Log In.

Gain the Insider Information (and Actual Earnings Data) You Need to Make a Safe and Smart Franchise Investment. Click Here to Learn More.

Gain the Insider Information (and Actual Earnings Data) You Need to Make a Safe and Smart Franchise Investment - See more at: https://www.franchisechatter.com/register/#sthash.le7wKJKM.dpuf

Franchise Matching Quiz

{ 0 comments… add one now }

Leave a Comment

Previous post:

Next post: