FDD Talk 2013: Revenues, Expenses, and Net Income of Forever Yogurt’s Belmont Avenue, Chicago Store (2013 FDD)

Highlights of Forever Yogurt’s Item 19 Financial Performance Representations (2013 FDD) – Part 2

• You should consider that the franchise is based in Chicago, IL, and the Forever Yogurt brand began there.

• The number of Forever Yogurt Stores in the market, their length of operation, and the greater visibility and local media attention resulting from those factors may impact the results (through, among other things, greater consumer awareness and brand acceptance) compared to what you might achieve in other markets where, for example, consumers might not have already had the opportunity to experience the brand.

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  Your experience and results may also be negatively impacted by a myriad of other factors, including, among others:

• your failure to comply with all of the System standards;
• differences in the volume and extent of rebates you receive from approved vendors;
• less efficient, less adequately trained, or less strictly managed store labor;
• your inability to hire and retain employees at similar compensation levels (including due to local available employee pools and minimum wage requirements);
• your inability to achieve the same level of volume-based discounts and savings on the purchase of insurance and similar types of items;
• the location of your Store and your inability to negotiate as favorable lease terms;
• the competition in the market;
• your management and business skills;
• the amount of money you spend to promote your Store;
• the length of time you operate;
• your inability to achieve the same level of market share;
• and the extent of any existing consumer awareness of the brand.

• Some Forever Yogurt Stores have achieved these results. There is no assurance that you will do as well, and the information contained in this Item 19 should not be considered to be the actual or probable results that you would realize.

• New franchisees’ results are likely to differ, possibly significantly, from the financial information contained in this Item 19.

• Actual results vary from Store to Store, and the franchisor cannot estimate the results of any particular Store location.

Belmont Avenue Store

Revenues

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