Earnings Claims of Top Franchises Revealed

Earnings Claims of Top Franchises Revealed

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FDD Talk 2013: Cost of Goods Sold, Advertising, and Wage Expense for Wild Birds Unlimited Stores (2013 FDD)

by Franchise Chatter on July 19, 2013

in Bird-Related Franchise, Franchise Earnings, Retail Franchise



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Highlights of Wild Birds Unlimited’s Item 19 Financial Performance Representations (2013 FDD) – Part 2

  • Schedule 4 is a summary of Gross Sales for the first full 12 months of operation for stores that opened between January 1, 2008 and December 31, 2012 and that had completed 12 full months of operation as of December 31, 2012.
  • Wild Birds Unlimited PhotoSchedule 4 does not include information for 2 conversion stores that have been in operation for a full 12 months as of December 31, 2012. These conversion stores were not included in Schedule 4 because both have more than 5 years of previous operating history before becoming a Wild Birds Unlimited franchise.
  • Schedule 5 is the average monthly sales volume percentage that contributed to the Annual Gross Sales for those Wild Birds Unlimited franchises open and operational for at least 12 months as of December 31, 2012.
  • Schedule 6 is the historical average Cost of Goods Sold for products offered by the Stores open a full 12 months in each of 2008, 2009, 2010, and 2011, as well as the historical average of Advertising and Wage expenses incurred by first year stores that completed their first year of operation in 2008, 2009, 2010, and 2011.

Schedule 4 – First 12 Months Gross Sales



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