Highlights of Wild Birds Unlimited’s Item 19 Financial Performance Representations (2013 FDD) – Part 1

Provided below are six schedules that provide certain information regarding Gross Sales, Cost of Goods Sold, and Wages and Advertising Expenses as reported by Wild Birds Unlimited franchisees. Today’s post presents Schedules 1, 2, and 3, while tomorrow’s post will feature Schedules 4, 5, and 6.

Schedule 1 includes a chart with a summary of fiscal 2010 Gross Sales for those Wild Birds Unlimited franchisees open and operational for at least 12 months as of December 31, 2010; a summary of fiscal 2011 Gross Sales for those Wild Birds Unlimited franchisees open and operational for at least 12 months as of December 31, 2011; and a summary of fiscal 2012 Gross Sales for those Wild Birds Unlimited franchisees open and operational for at least 12 months as of December 31, 2012.

Schedule 2 expands on the fiscal 2012 Gross Sales information presented in Schedule 1 broken down by years of operation. Schedule 2 does not include information for 2 conversion stores that have operated as Wild Birds Unlimited franchises for 1 to 2 full years. These conversion stores were not included in Schedule 2 because both have more than 5 years of previous operating history before becoming a Wild Birds Unlimited franchise.

Schedule 3 is a chart showing the actual number of stores that achieved certain Gross Sales levels for 2010, 2011, and 2012, which were open and operational for at least 12 months during that year.

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