What is Huddle House?

Huddle House is a 24-hour family-friendly restaurant chain celebrated for its comfort food, warm atmosphere, and value pricing. The Atlanta-based franchise currently has over 400 restaurant in 21 states, primarily in the Southeast, Central, Midwest, and Southwest U.S.

Huddle House serves breakfast, lunch, and dinner all day. Their menu features signature Big House breakfast and sandwich platters, as well as favorites such as country fried steak with green beans and marinated grilled chicken with sweet potato fries.

Huddle House’s New Restaurant Design and Financial Incentives for Franchisees

In 2011, Huddle House implemented a new restaurant design with flexible seating so that even bigger groups can be accommodated. The refreshed Huddle House prototype features a signature tower entrance, plush seating, contemporary furniture, and vibrant lighting.

Eager to duplicate the improved sales performance of the remodeled restaurants, Huddle House recently announced that it is offering a $25,000 financial incentive to the first 100 franchisees who commit to a remodel by July 31, 2014. Franchisees would use $20,000 of the incentive to offset the costs of the remodel, with the remaining $5,000 to be used for local marketing efforts.

“Because our redesigned restaurants have already seen sales increases of 15% or more, we want to arm our franchise owners with the resources required to convert more quickly,” said Michael Abt, Huddle House CEO. “There’s no better way to show our franchise partners how confident we are in the new prototype than to invest our own capital alongside them.”

Huddle House will also offer its franchise partners third-party financing to complete the construction, a first-time initiative for the brand.

Executives with Huddle House project that more than 90 percent of its units will be reimaged by 2017, thus building brand cohesiveness for consumers at its restaurants across the country. Huddle House is expected to add 135 new restaurants over the next four years by offering franchise opportunities in communities around the Southeast region and Texas.