I’ve always considered Red Mango to be the frozen yogurt category’s leading product innovator. In the past, we’ve seen them introduce coffee chillers, hot chocolate, and probiotic iced teas.
Recently, their focus has shifted to fresh fruit smoothies, a category dominated by mature franchises like Jamba Juice, Smoothie King, and Robeks. Red Mango’s existing smoothie selection includes Fruit & Yogurt, Poppin’ Boba, Spoonable, and Mealworthy Smoothies.
This week, Red Mango is launching an expanded menu that features 22 new probiotic smoothies in four lifestyle-centered categories:
- Body Balance: Yogurt smoothies formulated with beneficial boosts, such as The Pomegranate Protector and The Honey Badger Fat Burner.
- All Fruit Harmony: Dairy-free and soy-free smoothies made only with fruit, juice, and ice, such as The Berry Medley Hibiscus and The Strawberry Sonata.
- Twisted Fruits: Smooth and creamy signature yogurt smoothies offered in new and innovative fruit-forward flavors; and
- Just Kidd’n: Snack-sized fruit and yogurt smoothies, blended just for kids.
The new smoothies will be introduced as part of the Red Mango Summer of Super Biotic Smoothies, a marketing campaign designed to highlight both the company’s new smoothie offerings, as well as the patented probiotics in Red Mango yogurt and smoothies that are stronger and more effective than the generic probiotics commonly found in ordinary yogurt.
The new Super Biotic Smoothies will more than double the company’s current offering of 14 smoothie flavors. “The fact that we now offer twice as many fresh fruit smoothies as before speaks to our ongoing commitment to growing the yogurt and smoothie industry, and taking it to higher levels with superior standards,” said Dan Kim, founder and chief concept officer of Red Mango..
Red Mango is also introducing a new line of smoothie boosts. In addition to the protein, energy, immunity, and multi-vitamin boosts currently available, Red Mango has added four new boosts — Metabolic Fit 360, Dark Chocolate Mate, Tropical Hibiscus, and Green Tea Acai — which have been formulated with natural, wholesome ingredients.
To celebrate the launch of the Red Mango Summer of Super Biotic Smoothies, each participating Red Mango store will be giving away limited-edition Super Biotic and superhero-themed memorabilia to the first 250 guests who order a Red Mango smoothie on Saturday, June 29, 2013.
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