• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Menu
  • Home
  • About
    • About Franchise Chatter
    • Contact
    • Privacy Policy
    • Terms of Service
    • Affiliate Disclosures
  • Subscribers Only
    • Login
    • New to Franchise Chatter? Start Here
    • America’s Most Lucrative Franchises
    • Franchises Ranked by Average Revenues
    • Franchises Ranked by Average Profits
    • Franchise Winners, Survivors and Losers Last Year
    • FDD Talk
    • Search by Name
  • Top Franchises
  • Franchise Earnings
  • Costs
  • Fees
  • Quiz
  • Search

Top 10 Sandwich Franchises for 2013 (No. 3): Charleys Philly Steaks

Last updated on June 25, 2013 by Brian Bixler Leave a Comment
in Best of List, Sandwich Franchise, Top Franchise Lists

Charleys Philly Steaks Refreshens Brand by Highlighting Most Popular Item

Charleys Philly Steaks decided in 2011 to return to its roots and is currently in the midst of freshening its brand, a process that includes phasing in a new logo, new designs of its restaurants, introduction of new menu items (signature lemonades and gourmet fries) and, most importantly, an emphasis on its most popular item that launched the chain nearly 25 years ago: a Philly steak sandwich made from 100 percent USDA choice steak.

Charley's Philly Steaks Gourmet Combo



Learn Which Franchises Can Make You Rich
The transition from Charley’s Grilled Subs to Charleys Philly Steaks began early in 2012 and will continue over the next three years, as outlets across the country adopt the new signage and look of the stores.

America's Most Lucrative Franchises of the Year

Basing its decision on proprietary research and market testing, the company is taking a very prudent approach to the change in order to avoid any customer confusion or concern among its franchisees.

Charleys Philly Steaks is touting use of fresh meats, such as beef steak and all-white chicken breast without fillers, to differentiate itself from other top franchises. Plus, it grills the meat in the open, making fresh-to-order sandwiches right in front of the customers.

With more than 500 locations in 43 states and 18 countries, it continues to expand domestically and globally and recently began experimenting with stand-alone stores in Ohio and Illinois with drive-through windows and fast-casual interiors.

Total investment costs range between $103,027 and $445,300.

Financial Calculator

As it makes the leap from downplaying subs and promoting steaks, the company is making effective use of social media to successfully promote limited-time offerings and build brand awareness. And it’s involving its franchisees by establishing a worldwide competition for them to create new sandwiches for the menu. The first winner, the Hot Hawaiian Chicken Sandwich with a pineapple habanero sauce, is expected to debut on the menu this year.

To guide what could be seen as a re-branding effort, Charleys Philly Steaks has brought on a new marketing director who has experience with Fortune 500 companies such as IBM and Ford Motor Company. Its marketing strategies include increasing limited-time offerings regularly to keep customers engaged.

To read about the next franchise on our list of Top 10 Sandwich Franchises for 2013, please click here.

To read about the previous name on our list, please click here.

Franchises Ranked by Average Revenues and Profits


Franchise Winners and Losers Last Year

Financial Calculator

Tagged as: Charleys Cheesesteaks

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Previous post: FDD Talk 2013: Actual Gross Sales, Cost of Goods Sold, and Certain Operating Expenses of Affiliate-Owned BurgerFi Restaurants (2013 FDD)

Next post: French Fry Heaven: An Intriguing New Franchise That Puts a Unique Twist on the Beloved Fries

Primary Sidebar

Financial Calculator

Want to Know the Next Great Franchises for Your Area?

As seen in:  New York Times, Bloomberg Businessweek, and CNBC

Login

Remember Me
Register | Lost your Password?
Reminder: Your username and password are case-sensitive.

Need help? Email franchisechatterblog@gmail.com

SuperFranchise (New Series)

Learning From the SuperFranchises

Ace Hardware Franchise

Raising Cane’s Franchise

Jollibee Franchise

F45 Training Franchise

Crumbl Cookies Franchise

Dutch Bros. Coffee Franchise

Best Franchises by Industry

Best Franchises by Industry (All Lists)

Best Laundromat Franchises

Best Storage Unit Franchises

Best Car Wash Service Franchises

Best Gym and Fitness Franchises

Best Pizza Franchises

Best Sandwich Franchises

Best Childcare Franchises

Best Ice Cream Franchises

Best Coffee Franchises

Best Hamburger Franchises

Best Salon and Beauty Franchises

Best Chicken Franchises

Best Smoothie and Juice Franchises

Best Maid Service Franchises

Best Mexican Restaurant Franchises

Best Massage Service Franchises

Best Tutoring Franchises

Best Auto Repair Franchises

Best Auto Oil Change Franchises

Best Asian Restaurant Franchises

Best Pet Franchises

Best Commercial Cleaning Franchises

Best Sports Bar Franchises

Best Baked Goods Franchises

Best Moving/Junk Removal Franchises

Best Mailbox Franchises

Best Apparel Retail Franchises

Best Senior Care Franchises

Best Restoration Franchises

Best Dry Cleaning Franchises

Best Hot Dog Franchises

Best Breakfast Restaurant Franchises

Best Insurance Franchises

Best Carpet Cleaning Franchises

Best Tax Preparation Franchises

Best Tech Franchises

Best Painting Franchises

Best Convenience Store Franchises

Best Travel Agency Franchises

Best “Paint and Sip” Franchises

Best Trampoline Park Franchises

Best Chocolate/Candy Franchises

Best Tools Distribution Franchises

Best Sign Franchises

Best Salon Suites Franchises

Best Property Management Franchises

Best Laboratory Services Franchises

Best Staffing/Recruiting Franchises

Best Lawn Care Franchises

Best Advertising Services Franchises

Best Printing/Marketing Franchises

Best Real Estate Franchises

Most Profitable Franchises

Top Low Cost Franchises

Franchise Chatter uses affiliate links for Franchise Help and Franchise Brokers Association.

Franchise Chatter © 2022