Franchise Review: Why Anytime Fitness is One of the Best Fitness Franchises for 2013
Anytime, anywhere. Anytime Fitness has had the first half of the phrase down pat since 2002 when it began franchising its concept of convenience, opening small neighborhood gyms that provide members 24-hour access with a key-card. The company is now working on the “anywhere” part of the equation.
With revenues of more than $484 million in 2012, the company’s most valuable assets might be its co-founders, longtime fitness industry gurus Chuck Runyon and David Mortensen, who have created a company culture that emphasizes the value of people—both members and franchisees.
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Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does.But the partners also stay vigilantly abreast of new technology that creates ease, again, for both members and franchisees. Sophisticated systems already integrate access and security systems with billing and payment processing; member check-in and data management tools with marketing features; and it even offers cashless vending solutions that allow members to charge purchases to their account. It is also about to launch an online educational system to assist franchisees in building their business.
Anytime Fitness is perceived as an affordable investment for franchisees. The total investment necessary to begin operation of an Anytime Fitness center is between $71,599 and $353,899. That includes an initial franchise fee of $26,999 for a new franchisee and the company offers a flat-rate royalty of $499 per month.
With further proliferation, Anytime Fitness is not only establishing a global brand, but its members benefit from Anywhere Club Access, a membership reciprocity program that allows members to use any of the company’s more than 2,300 clubs worldwide. Such omni-access could give it a long-term advantage over competitors.
To read about the next franchise on our list of Top Fitness Franchises for 2013, please click here.
To read the introduction to this series, please click here.
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When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code to see which franchises are still available near you, saving you months of wasted research.🔴Free Webinar: 6 Under-the-Radar Franchise Concepts That Serious Buyers Should Know
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