Earnings Claims of Top Franchises Revealed

Earnings Claims of Top Franchises Revealed

  • Anytime Fitness
  • CruiseOne
  • Firehouse Subs
  • Jimmy John's
  • Massage Envy
  • Menchie's
  • Orange Leaf Frozen Yogurt
  • Planet Fitness
  • The UPS Store
  • Yogurt Land
  • And Hundreds More...

No, thanks. I'm not interested in uncovering the actual earnings of hundreds of franchises at this time.

Why Invest: Burger 21 Vice President Says Company Concentrates on Making the Better Burger the Best Burger (Part 1)

by Brian Bixler on April 19, 2013

in Hamburger Franchise, Why Invest

Franchise Chatter Membership Information

Don't Invest in a Franchise Until You Check Out This List

This post is the first of two parts. To read Part 2, please click here.

There are two kinds of burgers in this world: The ordinary fast-food version that you would order at a drive-through window and the chef-driven better burger, a gourmet treat based on customization and sold at a higher price point.

Dan Stone, Vice President of Franchise Development for Front Burner Brands

Dan Stone, Vice President of Franchise Development for Front Burner Brands

Now Front Burner Brands is adding a new layer to the burger hierarchy with Burger 21, a fast-casual franchise concept that is aiming to best the “better burger,” according to Dan Stone, 36, vice president of franchise development for Front Burner Brands.

“There are numerous players in the segment; however a lot of them fall into the fast food category, which we are not, or the better burger category, which we are inspired by,” Stone said of Burger 21.

He credits Five Guys Burgers and Fries with advancing the better burger concept, but Burger 21 differentiates itself by offering more choice to the consumer with menu variety and eliminating what Stone calls the “veto vote” that often occurs in families when one or more members of a party don’t like what’s being offered on a menu.

Burger 21 is avoiding the veto, Stone said, not only by offering such things as a variety of side orders, fresh salads, hand-dipped shakes and floats, and a kids’ menu, but also a choice of non-beef burger patties, including chicken, seafood, turkey, and veggie. As the name suggests, there are 21 burger offerings.

“We capitalize on the love affair with beef burgers, but take it to another level,” Stone said. “You go in and choose what toppings you want for a customized build-your-own burger without the gourmet price tag.”

The concept has been receiving a good deal of press from trade publications and from Forbes magazine, which named Burger 21 among “10 hot new restaurant chains from established brands.”

New Franchise From Established Brand

Burger 21 has the strength behind it of Front Burner Brands, which is also the management company for The Melting Pot. It has been franchising for 28 years.

“We have taken all of our best practices and applied them to Burger 21,” said Stone, a Penn State graduate whose franchise experience comes from his long employment with Winegardner & Hammons, working in the hospitality industry for brands such as Marriott and Embassy Suites.

One of the target demographics for Burger 21 is young mothers, who are interested in healthier options when it comes to burgers for their children.

“You will see a tremendous number of females and kids at our restaurant and 40 percent of the burgers we sell are non-beef,” Stone said. “We have 16 items made of beef and, yet, 69 percent of revenue is coming from other items.”

To Access the Rest of This Article and Other Premium, Income-Enhancing Content, Subscribe Now or Log In.

Gain the Insider Information (and Actual Earnings Data) You Need to Make a Safe and Smart Franchise Investment. Click Here to Learn More.

Gain the Insider Information (and Actual Earnings Data) You Need to Make a Safe and Smart Franchise Investment - See more at: https://www.franchisechatter.com/register/#sthash.le7wKJKM.dpuf

Franchise Matching Quiz

Franchise Matching Quiz

{ 0 comments… add one now }

Leave a Comment

Previous post:

Next post: