Earnings Claims of Top Franchises Revealed

Earnings Claims of Top Franchises Revealed

  • Anytime Fitness
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FDD Talk Daily: Average Marketing Expenses and Rent for T.G.I. Friday’s Restaurants

by Franchise Chatter on April 8, 2013

in Franchise Earnings, Restaurant Franchise

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Highlights of T.G.I. Friday’s Item 19 Financial Performance Representations (2012 FDD) – Part 3

  • All figures are rounded off to the nearest thousand dollars.

Marketing Expenses:  $123,000 (3.8%)

  • Marketing Expenses include rebates and contributions by third party vendors such as The Coca-Cola Company, which offers various rebates and contributions to corporate-owned Restaurants based upon, among other things, volume and usage of their products by corporate-owned Restaurants.
  • This amount does not reflect the amount you are required to pay the franchisor in advertising fees under the Franchise Agreement. The franchisor may require you to contribute up to four percent (4%) of your monthly Gross Sales to an advertising fund. The franchisor is not required to make expenditures in your market or territory that are equivalent or proportionate to your contribution to the advertising fund or to ensure that you or any other franchisee, benefit directly or prorata from the placement of advertising.

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