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Philanthropic Endeavors Help
Community involvement, however, is very important for any franchise, new or old, Schroeder stresses. His philanthropic contributions in the Greenville area have garnered not only accolades in his community, but also attention in the press, which has piggybacked on top of traditional marketing for his Interim offices.
Schroeder was an early supporter of Ministry Hill Ministries, which began as a small rescue mission in downtown Greenville in 1937. When Schroeder was approached by some investors who wanted to make a contribution to a not-for-profit, Schroeder steered them toward Miracle Hill’s orphanage. Today, the upstate organization has expanded to meet the needs of homeless, hungry, and destitute people. It operates four adult shelters, two children’s shelters, an emergency food outreach, eight thrift stores, as well as running two addiction recovery programs and licensing foster care families across the state.
In his initial fundraising efforts, Schroeder raised $100,000 for Miracle Hill.
“That hit the papers,” he said, earning recognition for Interim HealthCare.
Over the years, Schroeder and his wife Charyl (who was an RN at one of his Interim offices before marrying Schroeder) have been recognized for numerous outreach efforts in the communities served by their offices. In many cases, they support organizations that serve the very people they are trying to reach through their business.
Interim HealthCare is a major sponsor of the annual Dragon Boat Upstate Festival that benefits cancer research and rehabilitation at the Cancer Center of Greenville Hospital System. Last year, the Schroeders were honored for their longtime support of Meals on Wheels, which is another natural fit for their business, since Interim HealthCare provides health services to the homebound.
Traditional Marketing Efforts
As far as traditional newspaper and TV advertising for Interim HealthCare: “We use that selectively,” Schroeder said.
He does spend marketing dollars on an annual holiday message from Interim, wishing families comfort at Christmastime through a television commercial through which he personally extends warm greetings.
But the best marketing for his company comes from a community advance team of RNs, occupational therapists, and physical therapists who work directly with physicians to provide first care to patients in need of their services, in many cases after the patients have been discharged from a hospital.
“You need to have highly professional, respected, licensed medical people out on the streets,” he said. “They work with existing physicians, care partners, and it might be a reason for (the doctors) to say, ‘I want you to have more of my patients.’ ”
When a new physician moves into the Greenville area, Schroeder said Interim HealthCare strives to be “part of a big welcoming team” in hopes of getting referrals from that doctor.