• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Menu
  • Home
  • About
    • About Franchise Chatter
    • Contact
    • Privacy Policy
    • Terms of Service
    • Affiliate Disclosures
  • Subscribers Only
    • Login
    • New to Franchise Chatter? Start Here
    • America’s Most Lucrative Franchises
    • Franchises Ranked by Average Revenues
    • Franchises Ranked by Average Profits
    • Franchise Winners, Survivors and Losers Last Year
    • FDD Talk
    • Search by Name
  • Top Franchises
  • Franchise Earnings
  • Costs
  • Fees
  • Quiz
  • Search

Fitness Files: No Child Play Involved in Being an Anytime Fitness Franchisee, Says John Spence, Owner of a Dozen Clubs (Part 2)

Last updated on April 27, 2013 by Brian Bixler Leave a Comment
in Fitness Files, Fitness Franchises

Fitness Files is now part of our Platinum membership package.

This post is the second of two parts. To read Part 1, please click here.

Anytime Fitness is branding itself as “the club for busy people,” capitalizing on the convenience it provides to its members; and most corporate marketing plans and pieces are geared toward conveying that message, Spence said.

America's Most Lucrative Franchises of the Year

The marketing he does on his own to promote his individual clubs is far different than what he does to market another franchise he owns, Naked Pizza.

Instead of constantly advertising, like he does for his pizza restaurant, “with Anytime Fitness, I’ll run a hard marketing campaign for a short period of time and then work the leads generated by that,” he said.

Members Invited to “Rock Your Goals”

With new year’s goals and resolutions set by potential members, January is a big month for generating interest in the fitness industry, Spence said. One of the promotions developed by his team over the years is called “Rock Your Goals.” It encourages members, old and new, to set fitness goals at the beginning of the year, working out at least 12 times a month; and if they follow the plan, they are rewarded with a chance to win trips.

Anytime Fitness John Spence


Learn Which Franchises Can Make You Rich
John Spence, Multi-Unit Franchisee of Anytime Fitness

Because of his gyms’ proximity to Cleveland, some members win a trip to the Rock and Roll Hall of Fame. The grand prize winner goes to the Hard Rock Hotel & Casino in Las Vegas. Spence’s clubs hold a big party in April to award the prizes and he usually sees about 300 new members show up to an event, he said. There is food donated by other businesses to keep costs down, games to be played with giveaways other than the trips; and he promotes his clubs’ services by having his personal trainers do exercise sessions in the parking lot.


🎯Find GOOD Franchises in Your Target Industries That Are STILL Available in Your Area (Free Tool)



💰How Much Franchise Can You Afford? Use Our Free Financial Calculator


“It will be decked out with a complete rock and roll theme,” Spence said of the event.

All participants are given a T-shirt with the Anytime Fitness logo that is made to look like a shirt you would buy at a rock concert and the back resembles a listing of a band’s tour dates, but instead lists the dates that he opened each of his Anytime Fitness clubs.

Spence said the annual event is one of the most important marketing initiatives that his clubs do. It not only helps to promote his clubs, but it generates new members, which is important in the business. Also, it keeps current members coming to the gym on a regular basis, which is important for referrals. The club always encourages them to bring a friend, which can garner further business.



To Access the Rest of This Article and Other Premium, Income-Enhancing Content, Subscribe Now or Log In.

Gain the Insider Information (and Actual Earnings Data) You Need to Make a Safe and Smart Franchise Investment. Click Here to Learn More.



Gain the Insider Information (and Actual Earnings Data) You Need to Make a Safe and Smart Franchise Investment - See more at: https://www.franchisechatter.com/register/#sthash.le7wKJKM.dpuf

🎯Find GOOD Franchises in Your Target Industries That Are STILL Available in Your Area (Free Tool)



💰How Much Franchise Can You Afford? Use Our Free Financial Calculator





Franchise Winners and Losers Last Year

Tagged as: Anytime Fitness

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Previous post: FDD Talk Daily (Children’s Franchises): Average Gross Receipts for Mathnasium Centers Operating 12 Months or More

Next post: FDD Talk Daily (Children’s Franchises): Total Sales Less Tutor Fees for Company-Owned Omega Learning Center (By Year of Operation)

Primary Sidebar

🎯Find GOOD Franchises in Your Target Industries That Are STILL Available in Your Area (Free Tool)

💰How Much Franchise Can You Afford? Use Our Free Financial Calculator

As seen in:  New York Times, Bloomberg Businessweek, and CNBC

Login

Remember Me
Register | Lost your Password?
Reminder: Your username and password are case-sensitive.

Need help? Email franchisechatterblog@gmail.com

🚀 Daily FDD Talk Posts

DQ Grill & Chill Franchise

College HUNKS Hauling Junk & Moving Franchise

Sport Clips Franchise

QC Kinetix Franchise

Annex Brands Franchise

Steak ‘n Shake Franchise

Garage Force Franchise

Pet Butler Franchise

Kilwins Chocolates Franchise

Matco Tools Franchise

Firehouse Subs Franchise

Mr. Handyman Franchise

GarageExperts Franchise

Tropical Smoothie Cafe Franchise

Moe’s Southwest Grill Franchise

Tim Hortons Franchise

Toppers Pizza Franchise

Sonic Drive-In Franchise

Elements Massage Franchise

Wild Birds Unlimited Franchise

Qdoba Mexican Eats Franchise

Great Harvest Franchise

Snap-On Franchise

Mathnasium Franchise

Beef Jerky Experience Franchise

Ellie Mental Health Franchise

Miracle Method Franchise

LearningRx Franchise

Ellianos Coffee Franchise

The Patch Boys Franchise

Grasons Estate Sales Franchise

Style Encore Franchise

Music Go Round Franchise

Play It Again Sports Franchise

Plato’s Closet Franchise

Once Upon A Child Franchise

🏆 Best Franchises by Industry

Best Franchises by Industry (All Lists)

Best Laundromat Franchises

Best Storage Unit Franchises

Best Car Wash Service Franchises

Best Gym and Fitness Franchises

Best Pizza Franchises

Best Sandwich Franchises

Best Childcare Franchises

Best Ice Cream Franchises

Best Coffee Franchises

Best Hamburger Franchises

Best Salon and Beauty Franchises

Best Chicken Franchises

Best Smoothie and Juice Franchises

Best Maid Service Franchises

Best Mexican Restaurant Franchises

Best Massage Service Franchises

Best Tutoring Franchises

Best Auto Repair Franchises

Best Auto Oil Change Franchises

Best Asian Restaurant Franchises

Best Pet Franchises

Best Commercial Cleaning Franchises

Best Sports Bar Franchises

Best Baked Goods Franchises

Best Moving/Junk Removal Franchises

Best Mailbox Franchises

Best Apparel Retail Franchises

Best Senior Care Franchises

Best Restoration Franchises

Best Tech Franchises

Best Travel Agency Franchises

Best Trampoline Park Franchises

Best Tools Distribution Franchises

Best Salon Suites Franchises

Best Property Management Franchises

Best Laboratory Services Franchises

Best Staffing/Recruiting Franchises

Best Real Estate Franchises

Most Profitable Franchises

Top Low Cost Franchises

Franchise Chatter uses affiliate links for Franchise Help and Franchise Brokers Association.

Franchise Chatter © 2022