• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Menu
  • Home
  • About
    • About Franchise Chatter
    • Contact
    • Privacy Policy
    • Terms of Service
    • Affiliate Disclosures
  • Subscribers Hub
    • Login
    • New to Franchise Chatter? Start Here
    • America’s Most Lucrative Franchises
    • Franchises Ranked by Average Revenues
    • Franchises Ranked by Average Profits
    • Franchise Winners, Survivors and Losers Last Year
    • FDD Talk
    • Search by Name
  • Top Franchises
  • Franchise Earnings
  • Costs
  • Fees
  • Quiz
  • Search

Franchise Mentor: Multi-Unit Operator Darren Groteboer Says Following the Franchise Plan Takes Some Stress Out of Opening a Massage Envy Spa

Last updated on April 8, 2013 by Brian Bixler Leave a Comment
in Franchise Mentor, Massage Franchise

Darren Groteboer walked into a Massage Envy spa for a relaxing treatment and walked out with another franchise to add to his diverse investment portfolio.

Darren Groteboer, Massage Envy Multi-Unit Franchisee


Learn Which Franchises Can Make You Rich
Darren Groteboer, Massage Envy Multi-Unit Franchisee

The 48-year-old franchisee said he and his partner were so impressed with the Massage Envy concept when they visited a clinic in Scottsdale, Ariz., six years ago that they began immediately to inquire about franchise opportunities. Coincidentally, they happened to be near the Massage Envy headquarters in Scottsdale and met with the corporate heads of the company to begin exploring those opportunities.

“It’s a great franchise,” Groteboer says of Massage Envy. “It’s a great group of people and a great concept, unusual from other massage businesses. Membership-driven is just a terrific model and it works very well if you put your blinders on and do what they tell you to do.”

Following the franchise plan as it’s presented by the company is the best piece of advice that Groteboer has for any franchisee, especially those who are investing in a system for the first time.

America's Most Lucrative Franchises of the Year

“If you’re going to spend the time and money to buy a franchise, the first thing you’ve got to tell yourself — and then hold to it — is to follow the franchise model as it is. Experienced franchisors know what they’re doing and they do it for a reason. When I see people fail in business that’s a franchise, it’s because they thought they were smarter than the franchise and wanted to do something different.”

Massage Envy Part of Diverse Portfolio

Groteboer knows of what he speaks. He’s been an entrepreneur right out of high school. He started his career in real estate and construction and became the owner of his first franchise, a Carpet One Floor & Home store, in the late 1990s. Since then, he has become the owner of a Cinnabon, an Auntie Anne’s pretzel store, and he’s scouting locations for his fourth Massage Envy clinic. In addition, he has an interest in a bar and nightclub.

Groteboer says he and his partner are always looking for business opportunities, but when they booked a massage at a Massage Envy clinic, they were interested in a relaxing treatment, not a business opportunity.

“We were looking at other franchises, but this one shocked us,” he said. “We had no thoughts at all of being in the massage business.”



🎯Find Good Franchises That Are Still AVAILABLE in Your Target Area (Free Tool)



💻How to Find, Vet, FUND & Own a Good Franchise. Watch Our Free Webinar Live or the Recording Later



💰How Much Franchise Can You AFFORD? Use Our Free Financial Calculator



Fast forward six years and Groteboer has three Massage Envy clinics in Rochester and Rogers, Minn., and Sioux Falls, S.D. His fourth clinic will also be in Sioux Falls.

Born and raised in Rochester, Groteboer said he had a location picked out in the city, which the corporate offices approved. With a background in construction, he oversaw the build-out of the clinic, which saved him money on hiring a contractor. However, he advises new franchisees, especially those in larger markets, to find a contractor who has worked before on a Massage Envy project in order to save time and money. The clinics are built especially to sound-proofing specifications that a contractor experienced with Massage Envy will have already mastered.

“If you’re in a large market, the one builder probably has it down to a science,” he said. “Once a general contractor does a handful of them, then they can just fly through them because they know all the tricks. I would suggest you find a contractor who has done a build-out before.”

Plus, the contractor will be aware of other requirements such as paint colors that are prescribed by Massage Envy, he said.



To Access the Rest of This Article and Other Premium, Income-Enhancing Content, Subscribe Now or Log In.

Gain the Insider Information (and Actual Earnings Data) You Need to Make a Safe and Smart Franchise Investment. Click Here to Learn More.



Gain the Insider Information (and Actual Earnings Data) You Need to Make a Safe and Smart Franchise Investment - See more at: https://www.franchisechatter.com/register/#sthash.le7wKJKM.dpuf

🎯Find Good Franchises That Are Still AVAILABLE in Your Target Area (Free Tool)



💻How to Find, Vet, FUND & Own a Good Franchise. Watch Our Free Webinar Live or the Recording Later



💰How Much Franchise Can You AFFORD? Use Our Free Financial Calculator



Franchises Ranked by Average Revenues and Profits



Franchise Winners and Losers Last Year

Tagged as: Massage Envy

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Previous post: Explore Franchise Opportunities at “Start a Business Weekend” Virtual Franchise Expo, January 24-26, 2013

Next post: FDD Talk Daily: Average Monthly Fees Paid by Clients and Average Hourly Rate Charged by Select ActionCOACH Franchisees for 1-to-1 Programs

Primary Sidebar

💵Most Profitable Franchises of 2023

💻How to Find, Vet, FUND & Own a Good Franchise (Webinar)

✅ Is Franchising a Path for You? – Feb. 3 (Fri.), 11 a.m. EST

✅ Hall of Fame Franchises – Feb. 7 (Tues.), 4 p.m. EST

✅ Register Now to Get Free Access to Recordings of Both Webinars

Register Now

🎯Find Good Franchises That Are Still AVAILABLE in Your Target Area (Free Tool)

⭐️Franchise Chatter is reader-supported. We may receive a commission for leads generated from our site.

As seen in:  New York Times, Bloomberg Businessweek, and CNBC

Login

Remember Me
Register | Lost your Password?
Reminder: Your username and password are case-sensitive.

Need help? Email franchisechatterblog@gmail.com

👍”Your website and you have been instrumental in finding this franchise opportunity and I am overwhelmingly grateful.” (David F., subscriber)

🏆 Best Franchises by Industry

Best Franchises by Industry (All Lists)

Best Gym and Fitness Franchises

Best Pizza Franchises

Best Sandwich Franchises

Best Childcare Franchises

Best Ice Cream Franchises

Best Coffee Franchises

Best Hamburger Franchises

Best Salon and Beauty Franchises

Best Chicken Franchises

Best Smoothie and Juice Franchises

Best Maid Service Franchises

Best Mexican Restaurant Franchises

Best Massage Service Franchises

Best Tutoring Franchises

Best Auto Repair Franchises

Best Auto Oil Change Franchises

Best Asian Restaurant Franchises

Best Pet Franchises

Best Commercial Cleaning Franchises

Best Sports Bar Franchises

Best Baked Goods Franchises

Best Moving/Junk Removal Franchises

Best Mailbox Franchises

Best Apparel Retail Franchises

Best Senior Care Franchises

Best Restoration Franchises

Best Tech Franchises

Best Travel Agency Franchises

Best Trampoline Park Franchises

Best Tools Distribution Franchises

Best Property Management Franchises

Best Real Estate Franchises

Best Automotive Wheels and Tires Franchises

Best Weight Loss Franchises

Best Flooring Franchises

Best Eye Care Franchises

Best Physical Therapy Franchises

Best CBD Franchises

Best Tea Franchises

Best Ghost Kitchen Franchises

Best Acai Bowl Franchises

Best Poké Bowl Franchises

Best Donut Franchises

Best Kitchen and Bath Remodeling Franchises

Best Window Coverings Franchises

Best Plumbing Franchises

Best Home Inspection Franchises

Best Garage Franchises

Best Barbershop Franchises

Best Laundromat Franchises

Best Storage Unit Franchises

Best Car Wash Service Franchises

🚀 Daily FDD Talk Posts

UFC Gym Franchise

Sola Salons Franchise

N-Hance Wood Refinishing Franchise

Cost Cutters Franchise

Ziggi’s Coffee Franchise

D1 Training Franchise

Soccer Shots Franchise

Batteries Plus Franchise

STRIDE Fitness Franchise

Expense Reduction Analysts Franchise

HouseMaster Home Inspections Franchise

Homewatch CareGivers Franchise

Central Bark Franchise

ActionCOACH Franchise

Junk King Franchise

BrightStar Care Franchise

Restoration 1 Franchise

Rocky Mountain Chocolate Factory Franchise

Bodybar Pilates Franchise

Bloomin’ Blinds Franchise

Spavia Day Spa Franchise

Costa Oil Franchise

Amada Senior Care Franchise

Camp Bow Wow Franchise

McAlister’s Deli Franchise

Zaxby’s Franchise

Zoom Room Franchise

Urban Air Adventure Park Franchise

Wetzel’s Pretzels Franchise

Rumble Franchise

HomeWell Care Services Franchise

Smoothie King Franchise

Right at Home Franchise

Meineke Franchise

Fetch! Pet Care Franchise

The Human Bean Franchise

Bojangles Franchise

ServiceMaster Restore Franchise

Assisted Living Locators Franchise

Spray-Net Franchise

barre3 Franchise

ComForCare Home Care Franchise

Archadeck Outdoor Living Franchise

Midas Franchise

Visiting Angels Franchise

Cousins Subs Franchise

Door Renew Franchise

Chicken Salad Chick Franchise

Franchise Chatter © 2023