Earnings Claims of Top Franchises Revealed

Earnings Claims of Top Franchises Revealed

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FDD Talk Daily: Average Unit Sales of Franchisee-Owned Robeks (Fruit Smoothies and Healthy Eats) Stores

by Franchise Chatter on November 25, 2012

in Franchise Earnings, Smoothie Franchise



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Highlights of Robeks’ Item 19 Financial Performance Representations (2012 FDD)

  • The franchise offered is for the operation of a Robeks store which will feature nutritious food offerings, including freshly prepared juices, smoothies, and other items such as sandwiches, salads, pretzels, muffins, and cookies.
  • The total estimated initial investment to open a Robeks store is $201,900 to $329,200. This includes $33,000 that must be paid to the franchisor or its affiliates.
  • Robeks Fruit Smoothies and Healthy Eats Store by maxfisherThe franchisor also offers you the right to enter into an Area Development Agreement. The only difference is that you have the right and the obligation to develop multiple Robeks stores in a protected territory. The estimated initial investment under an Area Development Agreement ranges from $50,000 (for a five store agreement) to $75,000 (for a ten store agreement), plus the initial investment for your first store ($201,900 to $329,200). The total initial investment includes initial fees payable to the franchisor (area fees, initial franchise fee, and floor plan design) of $70,500 to $95,500.
  • The total initial investment to establish a new Robeks Regional Director Business is $70,500 to $292,200. This includes $53,500 to $200,500 that must be paid to the franchisor or its affiliates.
  • As of December 25, 2011, Robeks had 122 stores open. These 122 stores were composed of 105 “traditional” stores (in-line or free standing open 7 days per week) and 17 “non-traditional” stores (downtown, mall, or other location open less than 7 days per week).
  • Of the 105 “traditional” stores, 97 were operational for the full year. The section below covers only those 97 “traditional” stores that were in operation for the entire year.
  • The information below was prepared from sales information provided to the franchisor by its franchisees. The franchisees’ sales information is not audited. This information gives no weight to specific locations, types of operators, investment cost, or market conditions. Sales may differ widely from one location to another, without respect to their geographic region.
  • Prospective franchisees for non-traditional stores should not rely on the figures below, as that type of store may experience different results.

Average Unit Sales of Franchisee-Owned Stores for the 52 Weeks Ending December 25, 2011

  • The number of restaurants represents “traditional” Robeks stores open for the full fiscal year ending December 25, 2011.
  • Group refers to the relative performance of the specified “traditional” stores. For example, the “Top 20%” refers to the top 20% performing stores based on sales, the “Top 40%” refers to the top 40% performing stores based on sales, and so on.
  • The financial performance representation figures do not reflect the cost of sales, operating expenses, or other costs or expenses that must be deducted from the gross revenues or gross sales figures to obtain your net income or profit.


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