Fro-Yo Files: Interview with Menchie’s Multi-Unit Franchisee Cameron Garner
Franchise Chatter has interviewed Menchie’s CEO, Amit Kleinberger, and its Franchise Development Director, Michael Mudd. We learned about the company’s extremely thorough franchisee training programs, and about the culture and operations that have promoted its rapid growth. Now, we turn to Menchie’s franchisee Cameron Garner, to learn about his experiences with the company and his advice for running multiple successful stores.
Franchise Chatter (FC): How and when did you first decide to purchase a Menchie’s franchise? How many locations do you own?
Cameron Garner (CG): We purchased our first franchise back in September of 2009. We went to visit the first location in Valley Village, CA, and fell in love with the concept and values that the organization brought to the table. We currently own seven locations, in Oregon and Washington, that are up and running.
FC: What did you do before acquiring your Menchie’s franchises — any prior franchise or restaurant experience? Do you have another occupation now?
CG: This is our first restaurant franchise. Prior to opening these stores, we were solely operating licensed sports apparel stores.
CG: We were the ideal candidate because we know the importance of customer service, and recognized that the strategy that Menchie’s brought to the table in regard to guest care is very good. The interview process involved lengthy discussions with the Menchie’s team, and learning their values and strategies for the years to come.
FC: What kind of training and support does Menchie’s offer its franchisees? What did you find most valuable in it? Do you feel you were prepared to take on the franchise?
CG: Menchie’s will assist you with anything that you need help with. They have systems in place that allow you to be successful, when followed. The value is that you don’t have to create new ways of doing things. They allow for anyone to open a store and be successful.
FC: What are your marketing strategies (for example, giveaways, grassroots marketing, etc.)? How has Menchie’s helped you to market?
CG: Giveaways are always nice but getting involved with your community is what sets you apart. We always team up with elementary, junior high, and high schools. We also spend a lot of time attending community events and doing anything that we can to be a part of those events. Menchie’s provides us with all the creative material that we need, as well as gives us ideas on ways to market and work with schools and other organizations.
FC: How long did it take you to get a return on your investment?