FDD Talk (Pizza Franchise Series): Summary of Key Financial Performance Representations of Various Pizza Franchises

(Ambrosio’s note:  To wrap up the FDD Talk Pizza Franchise Series, I thought it would be beneficial to provide a summary of the key financial performance representations of the various pizza franchises covered, as well as a brief discussion of certain industry-wide metrics.)

1.  Pizza franchises come in four varieties: traditional (Papa John’s), take-n-bake (Papa Murphy’s), buffet (CiCi’s Pizza Buffet), and as part of a gaming center (Peter Piper Pizza, Shakey’s). Some franchises combine elements of two different formats (for example, Stevi B’s Pizza Buffet restaurants have redemption center game rooms).

2.  In alphabetical order, the 2010 average gross sales of the pizza franchises featured on FDD Talk are as follows:

• Extreme Pizza (company and affiliate-owned): $805,182

• Flippin’ Pizza (affiliate-owned): ranging from $381,603.53 to $734,244.31

• Hungry Howie’s (affiliate-owned):  $470,351.06

• Jimano’s Pizzeria (franchised):  $700,001 and greater: 3 units (27.27%); $550,001 to $700,000:  2 units (18.19%); $400,001 to $550,000:  3 units (27.27%); $250,001 to $400,000:  3 units (27.27%)

• Marco’s Pizza: $567,442 (system-wide); $683,316 (company-managed)

• Papa John’s: $850,959 (company-owned); $738,601 (franchised)

• Papa Murphy’s (company-owned):  $436,098

• Peter Piper Pizza (franchised):  Average Food and Beverage Sales: $1,224,289 (77.1%). Average Gross Game Sales:  $364,099 (22.9%). Average Total Revenue:  $1,588,298 (100%)

• Pizza Patron (stores owned by a certain Mr. Swad):  ranging from $372,520 to $825,384

• Pizza Schmizza (franchised):  Top 25%:  $556,387; Second 25%:  $378,871; Third 25%:  $289,169; Fourth 25%:  $182,775

• Shakey’s Restaurants (company-owned):  $1,731,109

• Stevi B’s Pizza Buffet (locations with redemption centers, franchised and company-owned): Top 1/3 (median):  $1,035,364; Middle 1/3 (median):  $868,044; Bottom 1/3 (median):  $671,858