(Ambrosio’s note:  Over the next few days, I will be discussing the Item 19 financial performance representations of 10 up-and-coming pizza franchises that you’ve probably never heard of. 

Unlike Papa John’s, Papa Murphy’s, Marco’s Pizza, and Hungry Howie’s (all of which I’ve featured previously on FDD Talk), these franchises are not yet household names. But I do think they are worth examining because they can provide us with helpful clues on the profit potential of pizza franchises in general.

Please stay tuned for my industry-level bottom line analysis to be published at the end of this series.)

Highlights of Pizza Schmizza’s 2011 Franchise Disclosure Document

• The total investment necessary to begin the operation of a Pizza Schmizza restaurant ranges from $91,000 to $380,950. This includes the $35,000 franchise fee that must be paid to the franchisor.

Average Gross Revenues (for 12 Months Ended December 31, 2010)

• The following section provides average store gross revenues for individual unit Schmizza stores that have been open for at least one year as of December 31, 2010. The average revenues are for the 12 months ended December 31, 2010.

• As of December 31, 2010, there were 24 Schmizza unit franchised stores and no company-owned stores. Of the 24 franchised stores, 20 were Schmizza stores that had been open for at least 12 months as of December 31, 2010. Of these 20 stores, all reported sufficient financial performance information to be included in this financial performance representation.

• This section provides the average revenues for Pizza Schmizza’s top 25% revenue producing stores and their second, third, and bottom 25% revenue producing stores.

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