(Ambrosio’s note: Welcome to this week’s edition of Fro-Yo Files, an exclusive bonus series for Platinum subscribers of Franchise Chatter. Today’s post is the final installment of our 3-part series on Dan Kim, founder of Red Mango.)
Fro-Yo Files: Interview with Dan Kim, Founder and Chief Concept Officer of Red Mango
Despite the stock market’s antagonistic relationship with Facebook since the company launched its IPO earlier this year, more and more businesses are recognizing the necessity, if not the value, of exploiting social media for business gains; and in the realm of frozen yogurt franchises, no other company has been as successful at utilizing the new media as a marketing tool than Red Mango.
Top Three on Restaurant Social Media Index
🎯Find Best-Fit Franchises Still Available in Your Target Area (Free Tool)
When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code, and a territory specialist will walk you through the franchises still available near you, drawing on information that isn't publicly accessible, saving you months of wasted research.📈Dreaming of Multi‑Unit Success? Lock In Prime Territories Before They're Gone.
Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does. A franchise specialist will be in touch to present what's available.As an illustration of its social media leadership, particularly in the frozen yogurt niche, Red Mango jumped 18 points in the first quarter of 2012 to capture the No. 3 spot on Nation’s Restaurant News’ Restaurant Social Media Index and it held on to the coveted spot in the second quarter of the year.
While still behind Starbucks and Wendy’s who hold the top two spots, Red Mango is far above its competitors on the RSMI Index and even beats out long-established restaurant brands such as McDonald’s, Taco Bell, and Dunkin’ Donuts.
The chain’s enviable position as a front runner in non-traditional marketing methods and utilization of the Internet to establish its brand can be attributed to its founder and Chief Concept Officer Dan Kim, who, at 36, came of age with the world wide web. When talking about marketing and franchising programs for Red Mango, he uses buzz words like “influencers” and “hyperlocalization.”
“I came out of a college program when the Internet and email was just becoming popular so that was very familiar to me and we decided to use that to build the brand,” he said recently in an interview with Franchise Chatter.
🎯Find Best-Fit Franchises Still Available in Your Target Area (Free Tool)
When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code, and a territory specialist will walk you through the franchises still available near you, drawing on information that isn't publicly accessible, saving you months of wasted research.🔴Free Webinar: 6 Under-the-Radar Franchise Concepts That Serious Buyers Should Know
Every month we feature 6 standout franchises that could be the opportunity you've been looking for, each evaluated on disclosed financials and matched to the type of buyer most likely to succeed with it. Can't attend live on October 27 at 6PM EST? Register now and we'll send you the full recording the next day. Reserve your spot here.To Access the Rest of This Article and Other Premium, Income-Enhancing Content, Subscribe Now or Log In.
Gain the Insider Information (and Actual Earnings Data) You Need to Make a Safe and Smart Franchise Investment. Click Here to Learn More.
The Best of Franchise Chatter
🥇The Most Profitable Franchises of 2026
🥈Franchises Ranked by Average Revenues
🥉Franchises Ranked by Average Profits
🏆Franchise Winners, Survivors & Losers
Subscribe Now or Log In
Franchise Chatter is reader-supported. We may receive a commission for leads generated from affiliate links and banners on our site.
Leave a Reply