• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Menu
  • Home
  • About
    • About Franchise Chatter
    • Contact
    • Privacy Policy
    • Terms of Service
    • Affiliate Disclosures
  • Subscribers Hub
    • Login
    • New to Franchise Chatter? Start Here
    • America’s Most Lucrative Franchises
    • Franchises Ranked by Average Revenues
    • Franchises Ranked by Average Profits
    • Franchise Winners, Survivors and Losers Last Year
    • FDD Talk
    • Search by Name
  • Top Franchises
  • Franchise Earnings
  • Costs
  • Fees
  • Quiz
  • Search

Fro-Yo Files: Eventually, the Number One and Two Frozen Yogurt Franchises Will Take the Majority of the Market, Predicts Michael Mudd of Menchie’s

Last updated on December 14, 2013 by Franchise Chatter Leave a Comment
in Franchise Chatter Exclusive, Frozen Yogurt Files, Frozen Yogurt Franchises

(Ambrosio’s note:  This is the second part of our Fro-Yo Files feature on Michael Mudd, Franchise Development Director for Menchie’s. Fro-Yo Files is an exclusive bonus series, updated weekly, for Platinum subscribers of Franchise Chatter.)

Setting Up House: Site Selection and Employee Training

Menchie’s also has “platforms for locations, for identifying and negotiating the right lease deal” when it comes to renting store space, though “the franchisee is ultimately responsible” for the choice. Ideally, a store should be 1,200-1,600 square feet, and highly visible in a place where the traffic pattern is 20,000 cars per day. It should be in a “community-driven area, with proximity to schools and families.” Menchie’s seeks to “play off co-tenancy”; ideal neighbors are movie theaters and restaurants. The company has a master real estate broker as well as local real estate agents, who do a “market tour” and “due diligence” with “analytical studies on unit volume, comparables, and core customer counts.”

America's Most Lucrative Franchises of the Year

Menchie’s recommends two team members per shift, for whom it’s developed tools, job aids, and DVDs. “There’s an appropriate way to cut a mango,” Mudd says, noting the importance of “visual display.” If, for example, a mango is cut improperly, it’s not going to have any aesthetic appeal. “Toppings are critical” in enchanting customers, which is why Menchie’s uses a “vertical topping display” in which ingredients are visible and cleanly separated from one another. What you want to offer is a “kid-in-the-candy-store experience” through a beautiful presentation.

Ongoing Support and Communication

Franchisees are kept in the loop — a very tight loop — on a permanent basis.  Area leaders in charge of quality control and maintaining the brand check in with franchisees every six weeks to make sure “units are performing to the utmost of their ability” and are at least hitting the “benchmarks of the system average.” “Area managers are seasoned franchise operators,” Mudd says. Having worked at chains such as Panera and Burger King, they have the experience that only comes with having gotten “grease under their nails.”



To Access the Rest of This Article and Other Premium, Income-Enhancing Content, Subscribe Now or Log In.

Gain the Insider Information (and Actual Earnings Data) You Need to Make a Safe and Smart Franchise Investment. Click Here to Learn More.



Gain the Insider Information (and Actual Earnings Data) You Need to Make a Safe and Smart Franchise Investment - See more at: https://www.franchisechatter.com/register/#sthash.le7wKJKM.dpuf

🎯Find Good Franchises That Are Still AVAILABLE in Your Target Area (Free Tool)



🚀How to Find, Vet & FUND a Good Franchise. Watch Our Webinar Live or the Recording Later (Register Now – It's Free)



💰How Much Franchise Can You AFFORD? Use Our Free Financial Calculator



Franchises Ranked by Average Revenues and Profits



Franchise Winners and Losers Last Year

Tagged as: Menchie's

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Previous post: Fro-Yo Files: Michael Mudd, Franchise Development Director for Menchie's, Reveals How the Company Manages Its Franchise Empire

Next post: FDD Talk: Average, High, and Low Net Sales for Papa Murphy's Take 'N' Bake Pizza Stores Systemwide

Primary Sidebar

🚀How to Find, Vet and FUND a Good Franchise (Webinar)

✅ Is Franchising a Path for You? – Apr. 7 (Fri.), 11 a.m. EST

✅ Popular Trends in Franchising – Apr. 11 (Tues.), 4 p.m. EST

✅ Register Now to Get Free Access to Recordings of Both Webinars

Register Now

🤔Buying a Franchise on Your Own Can Be Overwhelming

✅ Get the guidance and support you need every step of the way (including funding 💵) from an experienced franchise broker at no cost to you.

✅ Fill out this form and a specialist from the Franchise Brokers Association will reach out to you.

⭐️Franchise Chatter is reader-supported. We may receive a commission for leads generated from our site.

As seen in:  New York Times, Bloomberg Businessweek, and CNBC

Login

Remember Me
Register | Lost your Password?
Reminder: Your username and password are case-sensitive.

Need help? Email franchisechatterblog@gmail.com

👍”Your website and you have been instrumental in finding this franchise opportunity and I am overwhelmingly grateful.” (David F., subscriber)

🏆 Best Franchises by Industry

Best Franchises by Industry (All Lists)

Best Gym and Fitness Franchises

Best Pizza Franchises

Best Sandwich Franchises

Best Childcare Franchises

Best Ice Cream Franchises

Best Coffee Franchises

Best Hamburger Franchises

Best Salon and Beauty Franchises

Best Chicken Franchises

Best Smoothie and Juice Franchises

Best Maid Service Franchises

Best Mexican Restaurant Franchises

Best Massage Service Franchises

Best Tutoring Franchises

Best Auto Repair Franchises

Best Auto Oil Change Franchises

Best Asian Restaurant Franchises

Best Pet Franchises

Best Commercial Cleaning Franchises

Best Sports Bar Franchises

Best Baked Goods Franchises

Best Moving/Junk Removal Franchises

Best Mailbox Franchises

Best Apparel Retail Franchises

Best Senior Care Franchises

Best Restoration Franchises

Best Tech Franchises

Best Travel Agency Franchises

Best Trampoline Park Franchises

Best Tools Distribution Franchises

Best Property Management Franchises

Best Real Estate Franchises

Best Automotive Wheels and Tires Franchises

Best Weight Loss Franchises

Best Flooring Franchises

Best Eye Care Franchises

Best Physical Therapy Franchises

Best CBD Franchises

Best Tea Franchises

Best Ghost Kitchen Franchises

Best Acai Bowl Franchises

Best Poké Bowl Franchises

Best Donut Franchises

Best Kitchen and Bath Remodeling Franchises

Best Window Coverings Franchises

Best Plumbing Franchises

Best Home Inspection Franchises

Best Garage Franchises

Best Barbershop Franchises

Best Laundromat Franchises

Best Storage Unit Franchises

Best Car Wash Service Franchises

🚀 Daily FDD Talk Posts

Pure Green Franchise

Seniors Helping Seniors Franchise

Best Choice Roofing Franchise

LIME Painting Franchise

milliCare Franchise

One Hour Heating & Air Conditioning Franchise

PatchMaster Franchise

Spray Foam Genie Franchise

Bumble Bee Blinds Franchise

Mr. Sandless Franchise

EverLine Coatings Franchise

Blue Kangaroo Packoutz Franchise

Tommy’s Express Car Wash Franchise

Footprints Floors Franchise

Wendy’s Franchise

Clean Juice Franchise

Nurse Next Door Franchise

Made in the Shade Blinds & More Franchise

Five Star Bath Solutions Franchise

Beef ‘O’ Brady’s Franchise

Costa Vida Fresh Mexican Grill Franchise

Uptown Cheapskate Franchise

Pancheros Mexican Grill Franchise

Squeeze Franchise

Mosquito Squad Franchise

The Exercise Coach Franchise

ProLift Garage Doors Franchise

Heroes Lawn Care Franchise

Burn Boot Camp Franchise

Wing Zone Franchise

DreamMaker Bath & Kitchen Franchise

The Camp Transformation Center Franchise

Brightway Insurance Franchise

Owl Be There Franchise

The Dog Wizard Franchise

Scenthound Franchise

Bin There Dump That Franchise

Gotcha Covered Franchise

Phenix Salon Suites Franchise

AKT Franchise

Kitchen Solvers Franchise

FASTSIGNS Franchise

Zoom Drain Franchise

Pool Scouts Franchise

Ace Hardware Franchise

Signarama Franchise

Jovie Franchise

i9 Sports Franchise

UFC Gym Franchise

Sola Salons Franchise

N-Hance Wood Refinishing Franchise

Franchise Chatter © 2023