Revenue, Expense, and Profit Assumptions for Anytime Fitness Clubs (2012 FDD)
- Enrollment fee revenues/cost of proximity cards: Anytime Fitness assumes that 45% of members will be replaced through attrition (which is in line with the industry average). The average enrollment fee is $49.
- Membership revenues: Based on the report from Anytime Fitness’ designated processor, the average monthly membership fee paid under each membership agreement was $41.45, and each franchisee had 75% as many membership agreements in effect as members. In other words, if you have 500 members, on average, you could expect to have 375 memberships, with approximately 75% of those memberships being individual memberships, and 25% of those memberships being couples (or family or multiple) memberships.
- Vending revenues: This is based on the per membership revenues that Anytime Fitness’ corporate-owned clubs receive from vending.
- Personal training revenues: Members pay the trainers, and franchisees typically collect a percentage of what the trainers receive. Anytime Fitness projects training revenues to be $80 per member per year. The average training fee is $40 an hour. The training revenues assume that you have between 2 and 4 members per day, 5 days per week, taking training.