By Popular Demand, FDD Talk Returns With a Few Important Changes

I got several emails from loyal readers requesting for more FDD Talk blog posts, by far the most popular category on Franchise Chatter and responsible for a huge percentage of my blog’s traffic.  Analyzing Item 19 financial disclosures is something that I enjoy doing, especially if I’m curious about the particular franchise I’m writing about.  But after doing close to a hundred FDD Talks, it got to the point where I was analyzing franchises that no one knows or cares about.  So, a brief hiatus was in order.

But right about now, the 2012 filings of our favorite franchises like Yogurtland, Menchie’s, Orange Leaf, Anytime Fitness, and Jimmy John’s should start trickling in.  And I can’t wait to highlight the changes I see in their financial performance year-on-year.  You can expect detailed updates on most of the franchises I’ve featured in the past.  The format will be slightly different, of course, because I try to avoid repeating myself too much.  But I’ll make sure to reference my previous post, as well as the 2012 Franchise Disclosure Document itself.

As for featuring lesser known franchises, I’ve softened my stance a bit. I’m now willing to cover more obscure names in the hope of discovering a few hidden gems.  But to avoid burnout again, I will adopt a different format.  Instead of discussing every single aspect of the system’s financial performance, I will simply highlight the most important numbers (at least, from my point of view), and provide a link to the FDD, for those of you interested in exploring further.

So I hope you’re just as excited as I am to get reacquainted with our old favorite franchises, as well as get to know a few new ones. Please check back soon for the return of FDD Talk.