In 1995, co-founders Bob Fish and Mary Roszel opened the very first BIGGBY location in East Lansing, Michigan. BIGGBY COFFEE introduced connoisseur-worthy drinks with pronounceable names like Teddy Bear and Caramel Marvel, and baristas surprised guests with simple gestures like free kazoos and bouncy balls for no other reason than to brighten their guest’s day. Bob and Mary created a coffee shop experience that was based on being happy, having fun, making friends, loving people, and drinking great coffee — and have not looked back since.
Today, BIGGBY has 144 stores open or under contract throughout seven states (Michigan, Ohio, Illinois, Indiana, South Carolina, Wisconsin, and Texas). In 2011, BIGGBY was named the fastest growing coffee chain in the U.S. by CNBC, a top 30 food franchise by Franchise Business Review, ranked 268 on Entrepreneur Magazine’s Top 500 franchise report and is currently experiencing its 26th consecutive month of aggressive same store sales growth.
BIGGBY COFFEE is celebrating their 17th birthday with those they love the most: their customers! “We love celebrating our birthday by honoring our customers and thanking them for their loyalty and support over the years,” Bob Fish, CEO and co-founder said. “Some of them have been with us since the beginning and we want to say thank you, as well as welcome those who have just recently discovered BIGGBY.”
“Along with our customers, our success has come from the incredible franchise family we have built along the way and this birthday celebration highlights them for all the great work they do,” Fish said. “As we enter our eighteenth year of business, we raise our coffee cups to them and look forward to the fun, excitement, and continued success the next 18 years will bring.”
On Thursday, March 15, BIGGBY is having an all-day birthday celebration at participating locations where guests can get their favorite tall, hot or iced, sweet and creamy latte for 99 cents! Want something frozen? No problem, upgrades and larger size drinks will be available for a reduced cost as well.
Coupons for the 99 cent drink will be sent through e-wards, BIGGBY’s free, weekly e-mail couponing program. To sign up, visit: www.e-wards.com
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With the recent Biggby coffee price rate increase yet again on both their hot and cold beverages over the labor day weekend 2012, may slow down their record sales. Biggby has even cut the amount of buy one get one email coupons. They no longer except coupons from other Biggby locations. They will be coupon store specific. Sorry Biggby, I cannot afford you anymore. Bye Bye Biggby, you are pricing yourself out of business.