What is Cultivé Frozen Yogurt?

1. Founded in 2008 in Davis, California, Cultivé Frozen Yogurt is a self-serve fro-yo franchise that offers customers a rotating variety of authentic frozen yogurt flavors, sorbets, and fresh, flavorful toppings. The amount of live and active cultures in Cultivé’s frozen yogurt exceeds the levels currently required to qualify as “real” yogurt under standards set by the National Yogurt Association. With its tagline “It’s all about live and active cultures!,” Cultivè clearly wants to make this a point of differentiation.

2. Cultivé’s brand marketing emphasizes its modern, clean, upbeat environment and its product line that offers customers a healthy snacking alternative. Cultivé focuses on nutrition and discloses calorie and nutritional information for all its tart, non-tart, and sorbet flavors on its website.

3. Cultivé builds brand awareness by featuring regularly rotating flavors of frozen yogurt, sorbets, and toppings on its website, various social media sites, and traditional advertising, and rewards customer loyalty through loyalty marketing programs in which all Cultivé Frozen Yogurt shops must participate.

4. At this time, Cultivé Frozen Yogurt shops are generally open from late morning to late evening in order to capture prime meal and snacking time, with longer hours on Friday and Saturday nights. Sales volumes tend to vary according to weather and local climate conditions, and are generally higher during warmer days and months of the year.

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