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FDD Talk: Average Sales, Expenses, and “Margin to Point” of Bruegger’s Bagels

by Franchise Chatter on January 1, 2012

in Bagel Franchise, Franchise Earnings



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What is Bruegger’s?

1.  Founded in Burlingtion, Vermont in 1983, Bruegger’s is one of the country’s first retail bagel concepts. Nord Brue and Mike Dressell expanded the traditional bagel bakery into a quick service bakery with premium specialty cream cheeses, custom-made sandwiches, signature soups and exceptional coffee. They worked with a professional bagel baker from New York City for 2 1/2 years to perfect their recipe and baking process.

2.  Bruegger’s is famous for its authentic New York-style bagels that are baked fresh all day. Bruegger’s bagels come in 15 different flavors, in addition to seasonal offerings. Aside from soups, salads, cookies and their exclusive cream cheese in an assortment of flavors, Bruegger’s also serves a variety of breakfast and lunch sandwiches made on fresh baked artisan ciabatta, white or wheat bread, wraps, and Bruegger’s signature Softwich (“Bigger, softer & square. Made with satisfyingly larger portions.”)

3.  In 2011, Bruegger’s introduced the “Skinny Bagel,” with the same taste and texture as a classic bagel, but with 100 fewer calories. Guests can order any of their favorite bagel combinations or sandwiches on a skinny bagel.

4.  Today, almost 30 years after the first Bruegger’s opened in Troy, New York, there are over 300 Bruegger’s bakeries in 26 states, the District of Columbia and Canada.



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