Readers of Franchise Chatter have been doing a lot of research on healthy vending opportunities in the last couple weeks. For whatever reason, my blog posts on Fresh Healthy Vending and HUMAN Healthy Vending have become popular again, months after I first posted them. A few weeks back, Franchise Direct released the results of their prospective franchisee survey, which indicates that vending franchises are the third most popular category, right after food and business services.
Since I know that this is an area of interest for a lot of you, I couldn’t resist passing along a few Fresh Healthy Vending franchisee testimonial videos that I recently discovered on YouTube. The production value of these videos are impressive, particularly in terms of lighting, audio, and musical scoring, and they are of a much higher quality compared to other franchise videos I’ve seen.
But it’s worth pointing out that most of these testimonials come from brand new franchisees who are clearly still in the honeymoon stage of their relationship with their franchisor. It would have been a lot more helpful to hear the experiences of those who have been franchisees for a year or two. Also, keep in mind that these videos are produced by Fresh Healthy Vending, so obviously they portray the company in the best possible light.
At the risk of stating the obvious, these testimonial videos are no substitute for your own due diligence. Talk to current franchisees and ask them what they really think of the franchise opportunity now, after they’ve operated their machines for a while. You will get a more balanced and complete picture away from the cameras.
That’s not to say that these videos are worthless. On the contrary, they show that the franchisees are very satisfied with the entire pre-opening process. But as prospective franchisees, you will be most curious about the profit potential of the franchise. These videos were not created for that purpose.
If you enjoyed these videos and found them helpful, there’s a lot more where they came from. Check out the Fresh Healthy Vending channel on YouTube where you will find a total of 67 videos, most of them new franchisee testimonials.