Earnings Claims of Top Franchises Revealed

Earnings Claims of Top Franchises Revealed

  • Anytime Fitness
  • CruiseOne
  • Firehouse Subs
  • Jimmy John's
  • Massage Envy
  • Menchie's
  • Orange Leaf Frozen Yogurt
  • Planet Fitness
  • The UPS Store
  • Yogurt Land
  • And Hundreds More...

No, thanks. I'm not interested in uncovering the actual earnings of hundreds of franchises at this time.

Looking Back on All My Item 19 (FDD) Financial Disclosure Reviews in 2011 – Over 50 Top Franchises

by Franchise Chatter on December 18, 2011

in Best of List, Franchise Earnings

Franchise Chatter Membership Information

Don't Invest in a Franchise Until You Check Out This List Find the Ideal Business for You

Writing these FDD Talk posts was one of the most enjoyable and fulfilling parts of running my blog this year.  It was a pleasure to share the kind of information I wish I had access to back when I was investigating franchise opportunities to invest in.  It was very encouraging to hear that you appreciated my unbiased comments that dispense with the typical marketing language common in most franchise websites.

I wanted to do a lot more of these posts but, unfortunately, only a small percentage of franchise companies make financial performance representations in Item 19 of their FDD.  It was getting the point where I was writing about franchise opportunities that no one had ever heard of.  But rest assured, these FDD Talks will be a cornerstone of my blog in the coming year.  I can’t wait to do updates on the franchise companies that you loved in 2011, and investigate a whole new line-up of franchises in 2012.

Until then, check out all my FDD Talk posts this year, ranked according to the number of pageviews they received:

1.  Yogurtland:  FDD Talk: Yogurtland’s Average Unit Sales and Operating Profit for Affiliate-Owned Stores in 2010 (Updated with Response from Larry Sidoti, VP of Development and Operations)

2.  Menchie’s:   FDD Talk: Wanna Know Menchie’s Average Net Sales for 19 Franchise Locations in 2010?

3.  Anytime Fitness:   FDD Talk: Curious about the average member numbers, projected revenues and projected earnings for Anytime Fitness clubs?

4.  Orange Leaf Frozen Yogurt:  FDD Talk: The Revenues of Orange Leaf Frozen Yogurt’s Affiliate Owned Stores Examined (Item 19, FDD)

5.  Jimmy John’s:  FDD Talk: Jimmy John’s Sales and Profit Disclosures for Their Franchised and Affiliate-Owned Restaurants

6.  Red Mango:  FDD Talk: The Red Mango Frozen Yogurt Shop with the Highest Sales in 2010 Did…

7.  Snap Fitness:  FDD Talk: Let’s Take a Closer Look at the Average Member Numbers, Projected Revenues and Projected Earnings for Snap Fitness Clubs

8.  Pinkberry:  FDD Talk: Average Unit Volumes for Pinkberry’s Affiliate-Owned and Franchised Frozen Yogurt Shops in 2010

9.  Yogurtland:  FDD Talk: Yogurtland’s Site Selection and Build-Out Process and Timeline

10.  Auntie Anne’s:  FDD Talk: Auntie Anne’s Average Net Sales and Net Operating Profit for Franchised Units in 2010

11.  Great Clips:  FDD Talk: Average Sales, Expenses and Operating Cash Flow for Great Clips Salons in 2010

12.  Smashburger:  FDD Talk: Average Annual Sales for Smashburger’s Affiliate-Owned Restaurants in 2010

13.  BrightStar Healthcare:  FDD Talk: Check Out the Average Revenues for BrightStar Healthcare’s Franchise Units in 2010

14.  Elements Therapeutic Massage:  FDD Talk: Average Monthly Revenue and Gross Profit Percentage for Elements Therapeutic Massage Studios in 2010

15.  Zips Dry Cleaners:  FDD Talk: Average Total Income, Gross Profit, and Significant Operating Expenses for Zips Dry Cleaners in 2010 — Impressive!

16.  Certa Pro Painters: FDD Talk: Average Sales, Expenses, and Operating Profits for Certa Pro Painters in 2010

17.  Pita Pit:  FDD Talk: Average Net Sales, Food and Labor Costs for Pita Pit Restaurants in 2010

18.  Nubi Yogurt:  FDD Talk: Average Net Sales in 2010 for Nubi Yogurt’s Affiliate Owned Stores

19.  Sport Clips:  FDD Talk: Average Sales, Expenses, and Operating Profits for Sport Clips Salons in 2010

20.  Moe’s Southwest Grill:  FDD Talk: Average Net Sales, Expenses, and Operating Profits for Moe’s Southwest Grill Restaurants in 2010

21.  Maui Wowi:  FDD Talk: Estimated Annual Smoothie Sales for Select Maui Wowi Locations in 2010

22.  1-800-Got-Junk?:  FDD Talk: Average Gross Sales of 1-800-Got-Junk? Franchisees (US and Canada) in 2010

23.  Nothing Bundt Cakes:  FDD Talk: Revenues, Cost of Goods Sold, and Gross Profit for Nothing Bundt Cakes’ Affiliate Owned Stores

24.  i9 Sports:  FDD Talk: Average Revenues, Costs and Profits of i9 Sports Franchises (Youth Sports Leagues and Camps) in 2010

25.  ProTect Painters:  FDD Talk: Why Join ProTect Painters When You Can Start Your Own Painting Business from Scratch? Take a Look at Their Numbers (Updated)

26.  Togo Restaurants:  FDD Talk: Average Sales, Costs for Food, Paper Products and Direct Labor for Togo’s Restaurants in 2010

27.  Einstein Bros. Bagels:  FDD Talk: Average Sales and Profits of Einstein Bros. Bagels Corporate-Owned Locations in 2010

28.  Tropical Smoothie Cafe:  FDD Talk: Average Gross Revenues in 2009 and 2010 for Tropical Smoothie Cafe Franchised Stores

29.  Hurricane Grill & Wings:  FDD Talk: Average Gross Sales, Food Costs, and Labor Costs for Hurricane Grill & Wings Restaurants in 2010 (With a Brief Discussion of Key Restaurant Ratios)

30.  Breadsmith Bakery:  FDD Talk: Sales, Expenses and Profits of an Affiliate-Owned Breadsmith Bakery in 2010

31.  Interstate All Battery:  FDD Talk: Average Gross Sales and Cost of Goods Sold for Interstate All Battery Center Locations in 2010

32.  Complete Nutrition:  FDD Talk: Average Annual Gross Sales and Cost of Goods Sold for Franchised Complete Nutrition Stores in 2010

33.  Elevation Burger:  FDD Talk: 2010 Revenues, Expenses, and Operating Profit for Elevation Burger’s Affiliate-Owned Restaurant in Falls Church, Virginia

34.  Schlotzsky’s:  FDD Talk: Average Annual Sales, Food Costs, and Labor Costs for Schlotzsky’s Restaurants in 2010

35.  Checkers Drive-In:  FDD Talk: Average Net Sales for Checkers Drive-In Restaurants (Corporate and Franchise-Owned) in 2010

36.  Salad Creations:  FDD Talk: Average Unit Volume for Franchisee-Owned Salad Creations Restaurants in 2010

37.  Lenny’s Sub Shop:  FDD Talk: Average Sales and Expenses of Lenny’s Sub Shop Franchised Locations in 2010

38.  Molly Maid:  FDD Talk: Average Gross Sales, Profit and Loss, Price Per Clean (and More) for Molly Maid Operators

39.  Oxi Fresh:  FDD Talk: Average Annual Job and Quoted Price Information for Oxi Fresh Carpet Cleaning Businesses in 2010

40.  1-800-DryClean:  FDD Talk: Average Sales, Expenses and Profits of 1-800-DryClean Franchises

41.  Right at Home:  FDD Talk: Average Net Billings (Revenues) for Right at Home Franchisee Offices in 2010

42.  Manhattan Bagel:  FDD Talk: Average Net Revenues for Manhattan Bagel Restaurants in 2010

43.  ComForcare:  FDD Talk: Average Gross Sales for ComForcare Senior Services Franchisees in 2010

44.  Kiddie Academy:  FDD Talk: Average Revenue, Expenses and Gross Profit for Kiddie Academy Franchises (One Kiddie Academy Made Over $1M in Gross Profit in 2009!)

45.  Medi-Weightloss:  FDD Talk: Average Annual Revenues for Medi-Weightloss Clinics in 2010

46.  World of Beer:  FDD Talk: Sales and Investment Information for World of Beer Stores (Bar and Retail Outlet in One)

47.  East Coast Wings & Grill:  FDD Talk: Why Now is the Time to Own East Coast Wings & Grill, Says Stephanie Morris, Their VP of Marketing

48.  Cousins Subs:  FDD Talk: The Financial Disclosures of Cousins Subs, a Lower Cost Alternative to Jimmy John’s, Schlotzsky’s and Togo’s

49.  Great Wraps:  FDD Talk: Average Gross Sales for Great Wraps Restaurants in 2010

50.  Alphagraphics:  FDD Talk: Gross Sales, Expenses, and Earnings for Alphagraphics Business Centers in 2009 and 2010

51.  Assisting Hands:  FDD Talk: Gross Revenues for Assisting Hands Home Care Franchises in 2010

52.  Allegra:  FDD Talk: Average Annual Sales of Allegra (Print and Imaging) Centers in 2010

53.  Coverall:  FDD Talk: Fulfillment of Franchise Packages by Coverall, a Commercial Cleaning Franchise

54.  Select Proshred:  FDD Talk: Profit and Loss Metrics for Select Proshred Security Franchise Outlets in 2010

55.  Rapid Refill:  FDD Talk: Financial Performance of Rapid Refill Franchises in 2010

Franchise Matching Quiz

{ 4 comments… read them below or add one }

Keith December 19, 2011 at 11:27 am

Hi Ambrosio,
FYI, The UPS Store is releasing a new FDD on 12/22 (Thursday) with revised Item 19 information, providing financial disclosure information for the first time. I’d love your assessment of the info b/c I’m considering buying or opening a new UPS Store franchise…


Keith Johnston


Ambrosio December 19, 2011 at 4:11 pm

Hi Keith,

That is exciting news! I would love to review the Item 19 disclosures of The UPS Store. Will you be a receiving a copy of the FDD that you can forward to me? That might be the quickest and surest way for me to get my hands on their FDD.

Best regards,



Mike Lawrence December 22, 2011 at 5:48 am


Love this list. Will be referring to this quite often. My family and I are huge fans of Moe’s Southwest Grill. Besides combing through the Item 19 and reading your review, my plan would be to contact a current franchise to pick their brain. Now I know franchisors point you to a specific franchisee/group of franchisees for feedback. However, I’d like to hear from someone “un-coached” so we can get honest answers.

I plan to reach out to random franchisees but unlikely to get any answers as they are usually instructed to point folks back to the franchisor. Just curious if you have any suggestions.



Ambrosio December 22, 2011 at 6:15 am

Hi Mike,

That sounds like an excellent plan! Contacting a random franchisee in your area is the way to go. Just based on my experience, I know we were never coached by UPS to answer in a particular way or even to refer the prospect back to the home office. Having gone through the same process before, most franchisees understand that this is part of your due diligence and would (in most cases) be happy to talk to you for a few minutes. I was able to speak with many franchisees of Mailboxes Etc in San Francisco prior to making my decision, and I also spoke with several prospective franchisees during my time as an owner.

Some franchisees might not be able to chat at that very moment (make sure to call during off-peak hours), but I’m sure most would be open to setting up a time to talk. I would advise you to be prepared with 3-5 questions that you absolutely need to ask, and then get a sense if the franchisee is willing to chat a little longer. Most owner-operators are quite busy so I’m sure they would be more open to speaking if you tell them you won’t take too much of their time, unless they want to chat more.

Good luck, and let me know what you discover!

Best regards,



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