• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Menu
  • Home
  • About
    • About Franchise Chatter
    • Contact
    • Privacy Policy
    • Terms of Service
    • Affiliate Disclosures
  • Subscribers Only
    • Login
    • New to Franchise Chatter? Start Here
    • America’s Most Lucrative Franchises
    • Franchises Ranked by Average Revenues
    • Franchises Ranked by Average Profits
    • Franchise Winners, Survivors and Losers Last Year
    • FDD Talk
    • Search by Name
  • Top Franchises
  • Franchise Earnings
  • Costs
  • Fees
  • Quiz
  • Search

Naked Pizza Co-Founder Says, “We Know It Will Work, Because We’re in Business with Billionaires.”

Last updated on May 7, 2012 by Franchise Chatter Leave a Comment
in Franchise Article, Franchise Commentary, Pizza Franchises

What You Need to Know About Naked Pizza

I just love that line (destined to be a classic) from Jeff Leach, co-founder of Naked Pizza, taken from an in-depth feature article on the fast growing, buzz-worthy healthier pizza franchise published in the October 2010 issue of Entrepreneur Magazine.

For those unfamiliar, Naked Pizza serves “better-for-you” pies made with a high-protein multi-grain crust (available thick or thin) and rich in probiotics (similar to the ones found in frozen yogurt, but with the added benefit of being able to survive the heat of the baking process and stomach acids, allowing them to reach the lower digestive system where they need to be).

Naked Pizza Photo by Scoboco



Learn Which Franchises Can Make You Rich
The company’s 26 toppings include all the usual suspects (pepperoni, sausage, chicken), plus a few options for the more adventurous eater (black beans, cilantro, white sauce). They use mozarella cheese made of skim milk, and pizza sauce without transfats, butter, added sugar, or high fructose corn syrup.

America's Most Lucrative Franchises of the Year

Popular combos include the Sonoran (red onion, chicken, fire-roasted red peppers, and mushroom) and the Omnivore (pepperoni, hamburger, ham, bell pepper, mushroom, and black olive).

Naked Pizza has about half the calories of traditional pizza.

The billionaires refered to in the quote above are Mark Cuban, owner of the Dallas Mavericks, and Robert Kraft, owner of the New England Patriots.  Mark Cuban chose Naked Pizza to be one of two winners of his “Cuban Stimulus Package” in 2009, a competition to win his financial backing for a worthy business plan.  Mark also introduced the Naked Pizza team to The Kraft Group, who also agreed to invest in the business later that year.

Another thing that sets Naked Pizza apart is their intense focus on social media as an integral part of their business (“We aren’t Naked Pizza Photorunning a pizza business, we’re running a social media operation that happens to sell pizza,” co-founders Jeff Leach and Randy Crochet tell Entrepreneur Magazine.)

After landing Mark Cuban as an investor, the brand put up a billboard displaying its Twitter handle (at a time when that sort of thing was not yet common) and set a one-day in-store sales record in which 68.6% of sales came from customers calling because of Twitter. Naked Pizza’s story and its expert use of social media has since been featured in The New York Times, as a case study on Twitter, and in dozens of marketing, social media and technology blogs.


🎯Find GOOD Franchises in Your Target Industries That Are STILL Available in Your Area (Free Tool)



💰How Much Franchise Can You Afford? Use Our Free Financial Calculator


Email from Robbie Vitrano, another co-founder of Naked Pizza

I received this very interesting email from Robbie Vitrano in response to my request for more exclusive information on Naked Pizza for Franchise Chatter.  Here’s what Robbie had to say:

Naked Pizza Photo“In just over two years, with the backing of investors Mark Cuban and Robert Kraft (both in the top 200 of the Forbes 400), Naked Pizza has more than 500 stores in development from San Diego to Dubai.  Currently, 24 stores are open with an average of two new stores opening each month.  Recent openings include Denver and Manhattan.  Recent area development awards include Australia, Seattle, Vancouver B.C., Chicago and Philadelphia.

Our company considers purpose and profit inseparable and as such, only awards franchises to individuals or groups with shared value.  We were founded on the belief that fast food is both necessary and responsible for its role in society.  As such, we made one of the world’s most popular and unhealthy foods deliciously healthy, utilizing the $50 billion pizza industry as a Trojan horse to demonstrate that fast food can be part of the solution for the global epidemic of obesity and chronic disease related to diet.  We achieve that through precise operations, attention to unit economics, above average ROI for our partners, conscious capitalism across our stakeholder ecosystem and scale.

Full disclosure: This is hard. Some say impossible. It is NOT a passive investment even if you are a capable delegator. It requires vision and patience.

We welcome only serious inquiries from individuals with the resources and ethos to actively manage area development as well as likeminded investors and brands.  If your personal and professional purposes are aligned in using your talents and success to change the world, we welcome your call.  If not, please do not waste your time or ours with secondary questions regarding pro forma, etc.”

Franchises Ranked by Average Revenues and Profits

Okay.  So there you go.


🎯Find GOOD Franchises in Your Target Industries That Are STILL Available in Your Area (Free Tool)



💰How Much Franchise Can You Afford? Use Our Free Financial Calculator





Franchise Winners and Losers Last Year

Tagged as: Naked Pizza

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Previous post: Amit Kleinberger, CEO of Menchie's, Says: "We Are Going to Be the Next McDonald's"

Next post: Rita's Italian Ice, A Regional Favorite Known for Its Frozen Custard and Italian Ice, Sold to Private Equity Firm; Nationwide Expansion Seen

Primary Sidebar

🎯Find GOOD Franchises in Your Target Industries That Are STILL Available in Your Area (Free Tool)

💰How Much Franchise Can You Afford? Use Our Free Financial Calculator

As seen in:  New York Times, Bloomberg Businessweek, and CNBC

Login

Remember Me
Register | Lost your Password?
Reminder: Your username and password are case-sensitive.

Need help? Email franchisechatterblog@gmail.com

🚀 Daily FDD Talk Posts

DQ Grill & Chill Franchise

College HUNKS Hauling Junk & Moving Franchise

Sport Clips Franchise

QC Kinetix Franchise

Annex Brands Franchise

Steak ‘n Shake Franchise

Garage Force Franchise

Pet Butler Franchise

Kilwins Chocolates Franchise

Matco Tools Franchise

Firehouse Subs Franchise

Mr. Handyman Franchise

GarageExperts Franchise

Tropical Smoothie Cafe Franchise

Moe’s Southwest Grill Franchise

Tim Hortons Franchise

Toppers Pizza Franchise

Sonic Drive-In Franchise

Elements Massage Franchise

Wild Birds Unlimited Franchise

Qdoba Mexican Eats Franchise

Great Harvest Franchise

Snap-On Franchise

Mathnasium Franchise

Beef Jerky Experience Franchise

Ellie Mental Health Franchise

Miracle Method Franchise

LearningRx Franchise

Ellianos Coffee Franchise

The Patch Boys Franchise

Grasons Estate Sales Franchise

Style Encore Franchise

Music Go Round Franchise

Play It Again Sports Franchise

Plato’s Closet Franchise

Once Upon A Child Franchise

🏆 Best Franchises by Industry

Best Franchises by Industry (All Lists)

Best Laundromat Franchises

Best Storage Unit Franchises

Best Car Wash Service Franchises

Best Gym and Fitness Franchises

Best Pizza Franchises

Best Sandwich Franchises

Best Childcare Franchises

Best Ice Cream Franchises

Best Coffee Franchises

Best Hamburger Franchises

Best Salon and Beauty Franchises

Best Chicken Franchises

Best Smoothie and Juice Franchises

Best Maid Service Franchises

Best Mexican Restaurant Franchises

Best Massage Service Franchises

Best Tutoring Franchises

Best Auto Repair Franchises

Best Auto Oil Change Franchises

Best Asian Restaurant Franchises

Best Pet Franchises

Best Commercial Cleaning Franchises

Best Sports Bar Franchises

Best Baked Goods Franchises

Best Moving/Junk Removal Franchises

Best Mailbox Franchises

Best Apparel Retail Franchises

Best Senior Care Franchises

Best Restoration Franchises

Best Tech Franchises

Best Travel Agency Franchises

Best Trampoline Park Franchises

Best Tools Distribution Franchises

Best Salon Suites Franchises

Best Property Management Franchises

Best Laboratory Services Franchises

Best Staffing/Recruiting Franchises

Best Real Estate Franchises

Most Profitable Franchises

Top Low Cost Franchises

Franchise Chatter uses affiliate links for Franchise Help and Franchise Brokers Association.

Franchise Chatter © 2022