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Cool Social Media Tactic: MOOYAH’s Gift Card Promotion Lets Customers Spread Some Holiday Cheer on Facebook

Last updated on December 16, 2011 by Franchise Chatter Leave a Comment
in Franchise News, Hamburger Franchise

Through December 25, MOOYAH customers who purchase a $25 gift card will also receive a bonus $5 gift card for themselves and “the world’s first gift-wrapped burger”. Any guest who buys a $25 gift card can visit Facebook at www.facebook.com/Mooyah and click “Gift Cards” to send an electronic certificate for a free burger to one lucky person on their holiday list.

“The holidays are all about celebrating, and we want to make it easy to give friends and family the gift of MOOYAH — a better burger and a fun experience,” says Alexis Barnett, Director of Marketing for MOOYAH. “Everyone deserves a little extra during the holidays, this is certainly a gift that keeps on giving!”

Mooyah Better Burger Franchise Photo



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MOOYAH, while known for fast casual, friendly service, is famous for its high quality burgers, daily baked fresh buns, hand-cut fries and hand-crafted milkshakes.

The brand broke into the franchising scene of the better burger segment in 2007 and almost immediately began to see noticeable growth. Twenty-five restaurant locations are currently open in the brand’s home state of Texas, with additional locations in Connecticut, California and Tennessee.


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Alan Hixon, president of the better burger chain, tells Franchise Chatter, “At MOOYAH, every burger includes a choice of special sauces, fresh veggies, and four kinds of cheese. It’s your burger, your way! And we strive to offer our guests only high quality ingredients, like our burgers that are made from fresh, never-frozen, 100 percent lean American beef that doesn’t include additives, fillers or preservatives. Our toppings range from grilled onions to fresh avocados, jalapenos and sautéed mushrooms. And each bun is baked fresh on site, which is pretty unique!

We also have options for health conscious guests who love our signature Iceburger: a patty wrapped in hand leafed lettuce. Black bean burgers and Jennie-O turkey burgers are also favorites for those looking for an alternative to red meat.”

“Bottom line: our goal is to provide each guest with the best burger and fry experience ever and have fun doing it,” continues Hixon. “We want everyone to enjoy their burger, their way in a fun, upbeat environment.”

The special gift card offer expires 12/25/2011 at participating MOOYAH restaurants. For more information visit www.Facebook.com/MOOYAH.

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