What is Assisting Hands?
Assisting Hands is a home care franchise that competes with other businesses offering in-home, non-medical, and medical personal assistance. These competitors may include home care workers, personal assistants, independent businesses, and other similar businesses and franchises.
The in-home care sector is competitive in most markets. Despite the competition, the company believes that Assisting Hands will appeal to customers because of the variety of services offered, the pricing model, unique brand awareness, expert and family-friendly service, and other distinctive characteristics.
Although Assisting Hands franchise owners offer their services and products to the general public, their target market is lower-middle to upper-middle class households, with clients in their late 40’s to late 90’s in age.
Assisting Hands are typically located in a professional office environment, which may include office buildings, business parks, and other commercial real estate locations.