Reaching 750,000 participants in the first six months, Menchie’s mySmilage loyalty program offers a unique spin on the traditional frequent flier programs that airline companies offer consumers. Through a simple online signup at menchies.com, members of the mySmileage program earn one “Smile” for every dollar spent in stores. Each time a guest earns 50 “Smiles,” Menchie’s automatically loads $5 in Menchie’s money onto their mySmileage card.
Guests can pick up their mySmileage cards at Menchie’s stores, receiving both a plastic wallet card and key chain card presented in a “Passport” with an explanation of the program. At the time of payment, guests can present their card or provide the cell phone number they registered with to earn smiles.
The mySmileage program was created and developed in partnership with Franchise Payments Network (FPN), the only credit card processing company that focuses entirely on the franchise industry. FPN provides Menchie’s with credit card, gift card and loyalty program service.
“The loyalty program designed for Menchie’s is one of the most unique and effortless programs offered to consumers in the QSR sector,” said Amit Kleinberger, CEO of Menchie’s. “Through the mySmileage program, we are increasing our ability to connect with our fan base and further establish brand loyalty while also reinforcing our mission to bring smiles to our guests.”
Menchie’s has more than 120 locations open, with an additional 160 currently in development, and is poised to total more than 180 locations by the end of the year.