This informative and eye-catching infographic was sent to me by my contact at MDG Advertising, a full-service franchise marketing agency known for developing successful branding strategies, standout creative concepts, and innovative interactive solutions for their franchise clients.
With offices in Boca Raton and New York City, MDG can handle all aspects of franchise marketing, including strategic planning, branding, advertising, PR and event coordination, media buying, graphic design (for print and the web), and lead generation.
They also run a corporate blog that I’m fond of. I love the creative process involved in building a brand, so their unique coverage of the franchise industry is right up my alley.
Some Random Thoughts:
1. I’ve never heard of a franchise that can consistently breakeven within the first year of operations, have you? If you have, please let me know because I’d love to feature that franchise on my blog. A concept like that deserves as much exposure as I can give it.
2. A recurring theme in this infographic is the continued difficulty in getting franchises funded, three years after the height of the Great Recession. Sooner or later, lending standards will loosen but the question is: how many franchise companies will end up as casualties of the tight lending environment in the meantime?
I’m planning a series of blog posts dissecting the various options available to obtain a franchise loan. If you have any ideas, suggestions or resources, I’d love to hear them.
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