Average Net Sales, Expenses, and Operating Profits for Moe’s Southwest Grill Restaurants in 2010

The financial disclosures below are based on the performance of Moe’s Southwest Grill restaurants that have been open continuously for 3 or more years and have provided the company with complete financial information for the full period.

1. Total Net Sales: $1,028,803 (100%)

2. Cost of Good Sold: $300,475 (29.2%)

3. Personal Expenses: $245,108 (23.8%)

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includes salaries and payroll, medical insurance, unemployment taxes

4. Advertising: $101,075 (9.8%)

includes contributions to the national advertising and marketing fund, co-op, local marketing, coupons

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