(Ambrosio’s note: We’ve been hearing a lot of innovative marketing strategies being tested by several top franchises. The Snap Fitness contest (“Partner with Peter”) and the CruiseOne contest for teachers are two recent promotions I’ve featured on the blog. When I heard about this bold money back guarantee from Service Brands International, I knew I wanted to share the details of the promotion with you.
Fortunately, I gained access to Todd Reckangel, CEO of Mr. Handyman, and Kristi Mailloux, President of Molly Maid, who shared the inside scoop with me. For anyone who is still on the fence, this might just be the assurance you need to make your decision.)
Service Brands International (SBI), a privately-held, multi-concept franchise system and parent company of franchise brands Molly Maid, Mr. Handyman and ProTect Painters, is offering a money-back guarantee to new franchise owners.
A new franchise of Molly Maid, Mr. Handyman, and ProTect Painters must reach $150,000 in consumer, gross sales during its first 18 months, or the company will refund the initial franchise fee, giving would-be business owners a remedy if things aren’t going well at first. The company is so confident about their proven business model and reputable home office support team that they are actually guaranteeing it with money.
The Mr. Handyman franchise fee of $19,900 and the Molly Maid and ProTect Painters franchise fees of $14,900 are covered under the guarantee.
“The main reason behind our money back guarantee is to convey our confidence to our franchise candidates that we believe so strongly in our operating models,” says Todd Recknagel, CEO of Mr. Handyman. “If a new franchise owner comes in and executes our systems, they can’t help but be successful. In this economy, there is a lot of fear for people starting a business. If they went in knowing they could recoup their initial franchise fee, it would help calm their fears.”
Kristi Mailloux, President of Molly Maid, adds, “There have been a few other companies who offered something like this in the past, though it’s relatively uncommon. We’re confident this program and the proven track record of our brands will help attract candidates to our home service franchise opportunities. Combined with our strong network of existing franchise owners and home office support teams, we help our next — and existing — businesses along every step of the way.”
During SBI’s 26+ years in franchising, they’ve observed the following common traits among their top performers: leadership ability, strong work ethic / tenacity, proven business acumen, interpersonal skills, communication skills, ability to deliver exceptional customer service, and adequate financial resources to invest in the franchise while building their business.
If you think you possess these qualities, consider looking into a Mr. Handyman, Molly Maids, or ProTect Painters franchise, take advantage of this unique promotion, and join over 1,000 other people who have realized their dreams of owning their own business by being a franchisee of SBI.
Molly Maid is a professional house cleaning and maid services franchise that has been serving homeowners for over 25 years. Mr. Handyman is a franchise that provides professional, safe, and reliable handyman services for all major and minor home repairs. ProTect Painters is America’s fastest growing painting franchise specializing in residential and light commercial painting.
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