6 Things You Need to Know About the Expansion of Anytime Fitness in Europe with the Opening of their First Club in the Netherlands
In a time when most other franchises are finding it difficult to grow, Anytime Fitness continues to expand with the opening of its first club in the Netherlands. The combination of a sound business model and the increasing priority given to health and fitness is clearly fueling the chain’s momentum.
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1. Anytime Fitness recently opened its first club in the Benelux region (Belgium, Netherlands, Luxembourg) in Susteren, Netherlands. Clubs in Gulpen and Landgraaf are in construction and slated to open soon.
2. A year ago, Petro Hameleers signed a master franchisee agreement with Anytime Fitness for the Benelux region, with a long term goal of opening as many as 150 clubs over the next 10 years.
When asked why he chose to partner with world’s largest and fastest growing co-ed fitness club chain, Pedro says, “It’s been my dream to make healthy lifestyles more affordable and accessible for people in the Benelux, and we’re off to a great start in Susteren. By strategically placing clubs closer to where people live and work, we’re eliminating any barriers that could prevent our members from working out. And, being open 24/7 provides added convenience.”
3. The Benelux clubs are off to a great start. In its pre-sale, Susteren signed up 154 members, and now averages 15-25 new members every week. Gulpen’s pre-sale is currently underway, on pace to sign up 150 members, and scheduled to officially open at the end of August. The club in Landgraaf is scheduled to open in October.
4. John Kersh, Vice President of International Development for Anytime Fitness says, “In a highly competitive, densely populated region, we’re confident that the simplicity and convenience of Anytime Fitness will not only appeal to, but meet the needs of Dutch consumers.”
5. Like the Anytime Fitness clubs in the US, the gyms in the Benelux will offer a wide variety of cardio equipment and strength training machines; and offer tanning and personal training packages.
6. Anytime Fitness, founded in 2002, now has over 1,600 clubs open in 49 states, Canada, Mexico, Australia, New Zealand, the United Kingdom, Grand Cayman, Netherlands, Poland, and Japan. Open 24 hours a day, 365 days a year, Anytime Fitness provides its members with convenient and affordable fitness options in friendly, well-maintained facilities.
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