Key Takeaways and Insights from the Article “Franchisee’s Operating Style is Inspired by Legendary Coach” Written by John Carroll and Published on the Multi-Unit Franchisee website on July 27, 2011
I love getting advice from people who have already reached the level of success that I aspire to. So I’m always looking out for interesting articles on successful franchisees because I know we can all learn a lot from their experiences. This is a very helpful piece from one of my new favorite franchise resources, the Multi-Unit Franchisee website.
John Scharnweber worked his way up the restaurant business — starting off as a dishwasher and busboy while growing up in Minneapolis, getting a hotel, motel, and restaurant management education at a junior college, becoming a restaurant manager, and eventually becoming COO and part owner of a franchise group that owns and operates seven top performing restaurant franchises in the Dakotas (4 Denny’s and 3 Ground Rounds).
John shares some practical advice for new franchisees:
- Hire great people.
- Pay attention to the smallest details. (“Do you need to put matches in the ashtrays?”)
- Interview everyone who comes through the door, in the hopes of capturing that one, special individual who can help make a restaurant into a top performer.
- Watch all expenses like a hawk to gain much better control over how much money drops to the bottom line. (“Do you really need a logo on the cocktail napkins?”)
- Make sure your back doors are locked.
- Pay attention to vendor billing.
- Turn the gas down lower at night.
- Double check how you count steaks, chicken, ribs, etc.
- Do more food counts.
- Add security cameras.
- Not all the best marketing ideas need to be original. (“If an idea like offering two pizzas for the price of one works in the pizza business, doing it with burgers can be a great way to pack a location on a slow weekday night.”)
- As legendary football coach Lou Holtz says, “Do things right, do your best, and always follow the Golden Rule.”
- Work hard, stay focused, and never abandon your bedrock beliefs.